RICOROCK INC.
ORLANDO, FLORIDA

Ricorock Inc., established in 2003 as an offshoot of Rock Formations Inc., focuses on creating artificial rock designs specifically for residential swimming pools. They're known for their Modular Waterfall system and a variety of faux rock products that appeal to DIYers and professionals throughout Florida and nearby areas. Operating through a satellite office in Seguin, Texas with visible displays from Interstate 10 and handling shipments to central states, Ricorock ensures efficient distribution by processing orders at their Orlando headquarters. This setup allows them to leverage local availability and smart logistics for easy product access. Their offerings include waterproofing solutions that blend seamlessly with custom waterfalls, as well as unique acrylic stains crafted to complement cast rocks. Additionally, they have a Deck O Shield sealer designed to reduce calcium build-up in hand-sculpted areas and protect from freeze-thaw cycles. Building on a rich history of over 30 years with Rock Formations Inc., an industry trailblazer recognized for its lagoon pool designs, Ricorock has trained numerous companies in bespoke rock-making techniques. This heritage has cemented their reputation as frontrunners in cost-effective synthetic landscaping solutions. Ricorock serves a broad client base including masonry experts and pool contractors, hosting seminars to educate on installation best practices. While preferred dealers are recognized for outstanding craftsmanship, all dealers operate independently. Their influence reached beyond professional circles through TV appearances and active participation in key associations like the APSP and Florida Pool Association. Headquartered at 327 Thorpe Rd., Orlando, FL, under President Bruce Riley's leadership, Ricorock continues to engage with their community, demonstrated by their recent re-engagement in October 2019. Known for innovating pool aesthetics with their durable products, they remain a defining force in the industry.