REEDS JEWELERS, INC.
WILMINGTON, NC

It is our belief that the more we are able to do ourselves, whether in manufacturing custom engagement rings and other fine jewelry, or direct gemstone importing, the better the value and the higher quality our customers will be afforded. Reeds Jewelers was founded in 1912 in Niagara Falls, New York. Grown from modest beginnings at 1931 Main Street, the Zimmer family has continued to own and operate the company for the past three generations. Any business is only a good as their people, and Reeds Jewelers continues to be honored with a team that includes many of the same people that have been here for over twenty years. All of our managers have achieved advanced Gemological Institute of America (GIA) training, and our associates are also mandated to achieve study in GIA diamond courses. As technology has evolved so have we. A mere thirty years ago, all of our jewelry models were hand carved. Although beautiful and of the finest quality at the time, the exactness of jewelry was not what it is today. We have incorporated the latest technology in the design of our products, using the same systems that design products that must boast zero tolerance in design. We can say with pride and confidence that our jewelry is developed with the same precision as the space shuttle. As you can see, we are cutting edge in our product and old school in our values, and we can’t wait to help you find your next unique piece of jewelry!