REAL ESTATE SCHOOLS OF AMERICA, INC.
SUNNY ISLES BEACH, FLORIDA

Your home sold in 39 days or I’ll sell it for free! Your home sold in 39 days or I’ll pay your mortgage until it sells! “What am I going to do if I don’t sell the house in that time frame? I can’t afford to sell houses for free and I certainly can’t buy them myself, so this can’t possibly work for me.” Here’s the thing… Just as with the JoS A. Banks ‘call to action’ the perceived value is enormous and we as consumers know and expect some sort of restriction is going to apply.  It’s these restrictions you put in place that are your protection and assurance to keep your client serious and motivated about selling their property. In order to qualify for whichever program you choose as your marketing message, these five restrictions must be explained to and met by the seller. —The seller must pay for a licensed appraiser to establish a current appraised value for the property. An overpriced house doesn’t qualify for these programs. —homes that are staged sell faster than homes that aren’t. In order to reduce the time on the market, it will be competing with model homes and therefore, should show like a model home. —this should be obvious, but it just doesn’t make good business sense to guarantee a seller who is behind on payments, “Your home sold in 39 days or I’ll pay your mortgage until it sells!” The seller must purchase a home through you Of course, you should practice explaining each of these restrictions before you use them in your listing presentation. If you are not comfortable with the delivery, the seller will sense it and your lack of confidence will kill your chances of conversion. Once you have gone through each of them, you will find that many sellers are reluctant to jump through all the hoops required to qualify for the program. I always say, “Mr. Seller, if I could net you an extra $30,000, but it took me an extra 50-60 days to sell the home, would it be worth the wait?” “Perfect. The guarantee is not for you then, because that is for dead-serious sellers. I can put more money into your pocket, but ‘program B’ is the way to do that.” So you see, most of the time the seller will choose not to utilize the guarantee, but without it, you would have never had the opportunity to meet with them and to establish a relationship where you can build rapport and trust. Be bold. Use irresistible calls to action to get face time with those you haven’t met. The agents who are doing so consistently are the ones we refer to as “the 5%” who do 95% of the business in any market. Shouldn’t that be you? Real Estate Schools of America, Inc. wants to be your gateway into a fascinating and rewarding career in Florida real estate! We offer real estate pre-license, post-license and state-mandated continuing education courses in a comfortable and intimate classroom setting, with classes lead by some of the top real estate educators in the business today. Whether in the classroom or online, we will make sure you are well-supplied with a wide variety of supplemental material that will help you pass the Florida real estate exam. We encourage you to see what our students have said about their experience with us and please take time to explore the resources we offer for both those, Who are contemplating a career in real estate and industry professionals who have been in the business for decades. Florida Real Estate License - In order to list property and transact real estate business on behalf of someone else, you must first obtain a Florida Real Estate license. If you have not previously been a real estate agent in Florida, or a reciprocating state, you will have to start out as a Real Estate Sales Associate (also called an Affiliate-Broker in some states) and work for a licensed broker for at least two years before moving ahead to get your real estate broker's license. Your home sold in 39 days or I’ll sell it for free! Your home sold in 39 days or I’ll pay your mortgage until it sells! “What am I going to do if I don’t sell the house in that time frame? I can’t afford to sell houses for free and I certainly can’t buy them myself, so this can’t possibly work for me.” Here’s the thing… Just as with the JoS A. Banks ‘call to action’ the perceived value is enormous and we as consumers know and expect some sort of restriction is going to apply.  It’s these restrictions you put in place that are your protection and assurance to keep your client serious and motivated about selling their property. In order to qualify for whichever program you choose as your marketing message, these five restrictions must be explained to and met by the seller. —The seller must pay for a licensed appraiser to establish a current appraised value for the property. An overpriced house doesn’t qualify for these programs. —homes that are staged sell faster than homes that aren’t. In order to reduce the time on the market, it will be competing with model homes and therefore, should show like a model home. —this should be obvious, but it just doesn’t make good business sense to guarantee a seller who is behind on payments, “Your home sold in 39 days or I’ll pay your mortgage until it sells!” The seller must purchase a home through you Of course, you should practice explaining each of these restrictions before you use them in your listing presentation. If you are not comfortable with the delivery, the seller will sense it and your lack of confidence will kill your chances of conversion. Once you have gone through each of them, you will find that many sellers are reluctant to jump through all the hoops required to qualify for the program. I always say, “Mr. Seller, if I could net you an extra $30,000, but it took me an extra 50-60 days to sell the home, would it be worth the wait?” “Perfect. The guarantee is not for you then, because that is for dead-serious sellers. I can put more money into your pocket, but ‘program B’ is the way to do that.”