RAYMOND JAMES FINANCIAL, INC.
ST. PETERSBURG, FLORIDA

We have always been a different kind of financial services firm, embracing long-term planning, valuing methodical decision-making and remaining focused on what matters most: When Bob James founded Raymond James, he did so based on a belief that clients deserved more than help with investment decisions, they needed advice that considered their entire financial picture. Today, that client-focused approach has extended to serve more than 3 million client accounts through 7,300 financial advisors in the United States, Canada and overseas. Further, the company has expanded through the years to serve corporations, institutions and municipalities through significant capital markets, banking and asset management services. No matter the business, we believe if we do what’s right for clients, we’ll help them achieve success while also realizing our own. Our values, our mission, our pledge We take care of our clients and their financial well-being. Only when we help them achieve success do we achieve our own. We take a long-term approach. Discipline in decision making translates to a strong, stable firm for clients, advisors, associates and shareholders. We value our independence as a company and respect the right of professionals who affiliate with us to make decisions in the best interests of their clients. We are forthright in our approach and earn each client’s trust. Our Mission Our business is people and their financial well-being. Therefore, in the pursuit of our goals, we will conduct ourselves in accordance with the following precepts:  We must provide the highest level of service with integrity. To emulate other members of our industry requires us to continue to work hard; to excel beyond our peers requires us to provide an even higher caliber of service to our clients. In 1994, Raymond James Bank was founded as a savings and loan association, enhancing the firm’s offerings to include the benefits of a national charter for advisors and client. Our newest subsidiary, Raymond James Trust Company, forms. The firm publishes the Client Bill of Rights, penned by CEO Tom James, which sets the standard for our industry. Raymond James Bank is founded as a savings and loan association (S&L) to offer the benefits of a national charter and to provide even more resources to advisors and their clients. The firm takes another step into the digital age, offering clients access to their account information on raymondjames.com. Raymond James International Holdings, Inc. is established, expanding international operations and bolstering the firm’s presence in cities like Paris and Geneva, Switzerland (offices established in 1987 and 1988, respectively). Raymond James Bank completes nationwide introduction of residential lending products. The firm purchases the naming rights to Tampa’s new stadium, and the Bucs help christen Raymond James Stadium® with a win over the Chicago Bears. Our independent contractor subsidiaries IM&R and Robert Thomas Securities merge to form Raymond James Financial Services. “The best way to ensure the firm’s long-term success is to focus primarily on our clients’ needs.” That commitment was honored in 2008, when Forbes.com recognized the firm as one of America’s Most Trustworthy Companies and one of America’s Best Big Companies.* *The Forbes rankings for “America’s Most Trustworthy Companies,” are compiled by financial analytics company Audit Integrity after it assesses companies for the integrity of their operations. The Forbes rankings for the “400 Best Big Companies in America” are based on stringent criteria including accounting and governance ratings, revenue, positive equity, long-term earnings growth and debt-to-capital ratios. Raymond James acquires Canadian firm Goepel McDermid to form Raymond James Ltd. As a result of its growth, the firm is named among the Fortune 1000 for the first time. *Fortune ranking based on an average score of nine key attributes of reputation: innovation, people management, use of corporate assets, social responsibility, quality of management, financial soundness, long-term investment, quality of products/services, and global competitiveness. Raymond James is honored with the national Business in the Arts award. Construction is completed on the fourth tower of the Raymond James Financial campus. The firm purchases a 38,000-square-foot space in Southfield, Michigan, to serve as an operations center and business continuity hub. *Raymond James received the highest numerical score among full service brokerage firms in the proprietary J.D. Power and Associates 2008 Full Service Investor Satisfaction Study . Study based on responses from 4,528 investors measuring 19 investment firms and measures opinions of investors who used full-service investment institutions. Proprietary study results are based on experiences and perceptions of consumers surveyed in April-May 2008. Your experiences may vary. Visit jdpower.com. Forbes.com names the firm one of America’s Most Trustworthy Companies and One of America’s Best Big Companies.* rankings for “America’s Most Trustworthy Companies,” are compiled by financial analytics company Audit Integrity after it assesses companies for the integrity of their operations. The Forbes rankings for the “400 Best Big Companies in America” are based on stringent criteria including accounting and governance ratings, revenue, positive equity, long-term earnings growth and debt-to-capital ratios. We bolster our mergers and acquisitions business with the acquisition of Lane Berry & Co., a middle market investment banking and advisory firm. The same year, the firm positioned itself for the future, joining forces with Morgan Keegan to become one of the nation’s largest wealth management and investment banking firms not located on Wall Street. The firm launches a new national branding campaign in print, broadcast and online, anchored by a tagline that gets to the heart of what we do: Life Well Planned.