QUINLANCO, LLC
HIGHLAND BEACH, FLORIDA

Still not convinced it’s the right move for your B2B business? It probably has something to do with the common misconceptions that’ve been thrown your way. Not to worry, though. Your favorite Buffalo content marketing agency is here to break down four B2B content marketing myths you need to know the truth about. 1. A blog won’t do anything for a B2B business. Blogs are an integral part of any marketing strategy that drive traffic directly to a website. By blogging about specific topics, issues and trends tailored to their target audience, B2B businesses can provide valuable solutions and position themselves as industry thought leaders. Additionally, blogs serve as a great way to convert traffic into leads. Organizations can use call to actions to learn more or an offer to download additional content in exchange for names, emails and other information. conduct online research at some point in the buying process. What B2B content marketing experts like Quinlan do is produce content that answers a buyer’s questions and can be found easily when they use search engines like Google. Once they read your content, there’s a higher chance that they’ll trust your company’s brand and click through your site to find their specific solution. We do this by taking an It’s true that your company produces a unique, complex product or service. However, a trained writer will be able to use a variety of resources and collaborate closely with you to make sure their content meets your business’ goals, the audience’s preferences and the right brand voice and tone. Take us, for example. We write content that converts for O-Rings, seismic dampers and process temperature control solutions. Many of our clients are focused on the same industries such as medical, energy, food and oil and gas. We’re able to take our experience and leverage this knowledge across various business types. Of the available social media platforms, most B2B marketers use LinkedIn (94 percent). This makes sense, since businesses can take advantage of LinkedIn is by using groups, share content, find answers to important questions, view jobs and establish themselves in the industry. Not too far behind is Twitter (87 percent) and Facebook (84 percent). When leveraging social media for B2B companies, our media team completes an in-depth review to determine the available audience pool based on your target. For example, we can get as granular as looking for procurement and buying professionals within the composites industry. By determining the appropriate share of voice and spend level (based on your business goals), we’re able to set specific expectations upfront so your business isn’t left in the dark. If you’re looking for B2B content marketing help, make sure you’re partnering with experts who are able to take your budget and provide you with an efficient, cost- effective content strategy. Are you ready to start a content marketing strategy? Still not convinced it’s the right method for your B2B business? Either way, we’d love to sit down and talk with you about how content marketing can transform your business. To set up an in-person meeting with us or to learn more about our