PYS ASSOCIATES, LLC
CORAL SPRINGS, FLORIDA

PYS Associates, LLC - Bridging Global Markets � New International Consultancy for China, Asia and the U.S. (Coral Springs, FL U.S.A.) Philip Y. Shen PhD, recently retired from more than 20 years with Leggett & Platt, a Fortune 500 Company, where he was the President of L&P Asia Pacific. Shen announces the launch of his new international consultancy boutique PYS Associates, LLC to represent clients in the area of cross-border investment and marketing where cross-cultural knowledge and skills are essential. Timing is crucial according to Shen, �During the next 5 to10 years, we expect to see a good amount of Asian investment coming into the United States. We also expect to see branding and marketing efforts stepped up. Thus bi-directional trade and commerce is where our company focus will be." Shen is well known in a variety of industries globally, particularly in the Asia Pacific region where his pioneering efforts in business development, sales and marketing, sourcing and manufacturing, mergers and acquisitions, licensing and cross-cultural negotiations have created a host of strategic alliances that have bridged global markets over the past two decades. Shen continued �We are in a position, as a boutique international consulting firm, to assist small and medium size companies in bridging the global markets, utilizing our local know-how and regional associates."  , which reports on a variety of topics important to business development and bi-directional trade. Recipient of various awards including The President�s E Star Award for Export Excellency and the Florida Council of International Business Development�s International Business Men of the Year Award, Shen also sat on the board of the U.S. Secretary of Commerce�s District Export Council for a number of years. He currently serves on the board of China Direct Industries, a NASDAQ company. PYS Associates, LLC - International Consultancy the cultural, regional, and the information in doing business between the United States and Asian countries. Versatile and well-versed in business transactions, sourcing, manufacturing, import and export, in China, Southeast Asia, the Pacific Rim Countries, and the United States.