PROOF OF PLAY, LLC
CLARKESVILLE, GA

Proof Of Play (POP) and it’s revolutionary approach to advertising accountability was created from the extensive experience of Power-Link Software, a software suite that has provided ad reconciliation solutions for the past 15 years to over 6,000 stations in North America and Europe. Founded in 1991, by Richard H. Rowland, who after over a decade working as a radio station  chief engineer, discovered a great need for methods to interface traffic and digital audio  storage systems. An invention was born of necessity when he wrote an interface between the  traffic and automation system at Rowland Gulf Radio. A Call To Action is typically a toll free number, web address, email address or application bookmark for allowing a listener to instantly respond to an Ad.   POP will provide a web based process to allow the addition and control of these “Calls To Action” so that when certain Ads hit the airwaves, their pre-assigned real time data is made available to applications running on smart devices enabling an immediate and documented listener response.  Our Apple certified programing team is currently building an API and sample iPhone apps that simultaneously display: advertiser’s Logo, contact methods, the product.  Any combination of these “calls to action” can be pushed out to smart devices so that allows a listener to go to the station’s website and search for a product of interest.  POP will then return the most recent Ads aired on the station - or from the parent company’s local cluster of stations - that were advertising the product of the consumer’s interest.   We also have procured RadioAdFinder.net so that ads airing in another market can also be searched as well. Power-Link’s Media Check product has been an undeniable hit with radio station personnel who are conscientious about having production media ready at the proper airtime.  To make a great product better, we are moving the Media Check functions to the POP web site so it can take advantage of POP’s extensive and indexed air play history and media comparison. This will also allow a 24 hour ability to inspect the station’s readiness and past performance in terms of media errors. so that real time data complete with contact information is pushed out to listeners who use these sites. Proof Of Play introduces several new revenue opportunities as many of the functions mentioned here merit additional charges.  Proof Of Play’s fully computerized method will allow stations to actually profit from it’s services as the comparatively low price can be easily offset by the extra revenue created. (pictured here with his wife, Erika at Central Park in NY) is developer and author of all software systems. A graduate of Brown, Rick has spent over  15 years in radio engineering. Career highlights include serving as engineering consultant  for the South Africa Broadcast Company, engineering at stations such as WQIK / Jacksonville  and KPLZ / Seattle, and now for the past 15 years, he has developed and operated Power-Link  Software Systems.   (second language: French) featuring ad hoc “Live Reports” sent by email showing future scheduling, current air activity and history.  Includes ad audio for quick auditioning and Proof Of Play Sound Proof (SM) Icon for quick visual verification. as stations can monetize the extra third party Ad confirmation services and schedule notifications to create a new cash flow!