PROMEDIA INC.
MIAMI, FLORIDA

ProMedia is a full service Direct Response advertising agency that specializes in performance based, or Cost per action (CPA) media. The company’s home office is in Miami, Florida. In late 2010, direct response media veteran Sharon Lior joined forces with Mary Ram and Susan Pensabene to form ProMedia. We are currently entering our 7th year in business and were recently named #640 on INC Magazine's 5,000 fastest growing private companies in America. The current managing partners are Sharon Lior, President, and Jonathan Peress, Executive Vice President. At ProMedia we push ourselves to new limits of innovation each day to create life-lasting advertisements for our clients. Not only do we surround ourselves with creative, like-minded individuals who are consistently thinking outside of the box, but we also work in an energy atmosphere that allows us to function as a full-service agency who operates as one. Sharon Lior, Founder and President, has an unparalleled depth of experience within the cost per acquisition television arena. She began her career in the 1980’s with The David Geller Group. Sharon moved from her original position there to become Media Director of MSG Advertising - a division of David Geller that specialized in cost per acquisition television. In the early 1990’s, Sharon joined Shain, Colavito, Pensabene (aka SCP) where she launched the firm’s Per Inquiry division. Later, SCP was purchased by Omnicom and merged with Rapp Collins, eventually becoming OMD Direct. Sharon served as Vice President of OMD’s PI department for several years before leaving to continue her career at REVShare. During her tenure at REVShare, Sharon built the agency’s national television capabilities via her deep, proprietary relationships with the gate-keepers of remnant inventory. The cultivation of these relationships resulted in a 70% increase of REVShare’s annual media billings. Sharon’s experience covers all categories of products and services in both English and Spanish languages. Jonathan Peress, EVP and Partner, has been with ProMedia since just after it's birth in 2010 having served in roles throught the entire agency. Jonathan has been an integral part of growing the agency’s vast media universe and extensive client base through his deep rooted industry relationships. Before starting with ProMedia, Jonathan was a member of Viacom’s industry leading DRTV sales team working closely on Comedy Central, Spike TV, LOGO and Vh1. Jonathan’s previous roles prior to ProMedia include years of `retail and corporate sales, recruiting and many years in the food & beverage industry. Jonathan has lived all across the US (usually chasing his meterologist wife) including Long Beach, CA where he served as Teaching Assistant for the music school of California State Univeristy, Long Beach. Jonathan also holds a B.M. and B.A. from the Johns Hopkins University in Baltimore, MD. Jonathan lives with his wife, Lizzie, daughter Lola and two boston terriers, Rocky and Ziggie. Christin Higgins, Vice President of Media, brings over 13 years of experience in Direct Response TV and Radio. Christin has extensive agency experience, with an impressive background in national & local cable television, network TV and syndicated television & radio. Christin holds a B.S. in Communications with a concentration in Media Studies from Northeastern University, located in Boston, MA. Upon graduating she immediately began her media career at the much acclaimed Doner Advertising allowing her to work on major general accounts such as Mazda, Six Flags, and May Company. From there she moved onto Mercury Media where she transitioned into the response world and worked with DR and Hybrid clients such as Carvel, Twin River Casino, Vegas.com, Grand Bahama Island & Nassau Paradise Island tourism, eDiets and Hoveround. In 2010 Christin started with KRE8 Media, a DR agency based in Orlando, FL where she held positions as DR Media Manager and Associate Media Director. She spent four years there, working primarily on senior targeted and mass tort litigation advertisers including Premier Care in Bathing, Connect America Medical Alert and Akin Mears. At ProMedia we push ourselves to new limits of innovation each day to create life-lasting advertisements for our clients. Not only do we surround ourselves with creative, like-minded individuals who are consistently thinking outside of the box, but we also work in an energy atmosphere that allows us to function as a full-service agency who operates as one. Chris Bishouty, Vice President of Strategy, joined Pro Media to help our clients maximize the performance of their campaigns, and to assist in molding and guiding the direction of the agency. He is the driving force behind proprietary in-house application development that helps to increase agency efficiency and performance within the industry. He also heads up development and build out of lead generation and brand based verticals. Chris has been working in many facets within the DR industry for over 10 years. Formerly an owner of Blue Flame Studios, AGM Video, and other companies in the media industry, Chris has made a career out of innovating through technology and helping to build cornerstone brands through award winning creative work on an agency level. Chris wrote the book on production that performs for the lead generation space in DRTV and has had a hand in delivering millions of leads for clients in just about every vertical imaginable. He has also developed proprietary applications specific to the DRTV industry and credits his knack for strategic development to a career as a serial entrepreneur. Chris holds an MBA with specializations in Marketing and Management Information Systems, as well as a Master's of Science in Computer Information Systems from the University of Miami located in Coral Gables, FL. Keith Minarik, VP of Agency Operations & Accounts recently joined ProMedia after 10 years at Viacom Media Networks where he served primarily as the Director Advertising sales for MTV, MTV2 and VH1. Before this, Keith oversaw all DR Longform and Shortform sales for TV Land where he lead the team that incorporated paid programming to the network, as well as the implementation of all daytime inventory being converted to 100% direct response sales.