PROFITABILITY INSTITUTE, INC.
NEW PORT RICHEY, FLORIDA

From New York to Tampa and points west, Marketing and Sales Process program creator Gil Effron is known as “the guy who wrote the book on how to close more business in less time.” How to Close More Business in Less Time , is an Amazon Bestseller. It provides a strategic and process approach for businesses of all sizes to create and perfect a systematic process that consistently enables them to close more business in less time and with predictably better results. , a marketing and sales process consulting organization dedicated to helping business owners, CEOs, and leadership teams map successful strategies for future growth and profitability. Gil has 35+ years of experience in business and marketing. Early in his career, he owned and operated an advertising agency. Later, he created a highly successful publishing business serving the marketing and promotional needs of over 100 companies nationwide that provided direct mail and fulfillment services. Just for fun, Gil writes, produces, and directs Mystery Dinner Theatre productions with business themes. Productions included Who Killed the Business? and Who Killed the Customers? The newest production entitled Who Killed the Family Business? premiered at The Centre Club in Tampa, Florida, in September 2017. An authoritative, easy-to-read guide for start-ups and experienced businesses of all sizes. Based on a proven methodology and loaded with real-world examples and case studies, the promise contained in the title comes to life as you learn how to close more business more time. “Gil Effron has taken the business of closing sales and made it so easy for your customers to say yes. Buy this book and start making money the easy way.” “Gil Effron’s approach to closing more business in less time is a magic bullet for businesses that want to grow.” We were using a very expensive lead generation platform, but we weren’t converting the inquiries that came our way. Gil’s process approach helped us create new branding, construct value propositions and messages to speak to consumer concerns, and much more. In the end, he guided us to create an online presence that told our story and dramatically increased conversions. –– Andrew W., Great Neck, NY Our success had been marginal. Entering our third full year we needed a boost. Gil Effron’s process approach helped us to rethink and reengineer our marketing and sales strategy and develop a plan that not only made us look more successful, but also helped us reach major U.S. corporations with a message that resonated. Once we implemented the new program, we sold out quickly and with considerably less frustration. –– Wendy H., New York, NY It was time for me to leave the family business and head out on my own. Gil Effron helped me create a business, marketing, and sales plan that maximized my strengths and abilities. Within a year I had exceeded my expectations in terms of number of clients and total billings. Gil’s process approach is amazing. I couldn’t have achieved this much so quickly without him. –– Gary A., New York, NY