PROFILE RACING, INC.
ST. PETERSBURG, FLORIDA

About Profile Racing For over 35 years, Profile Racing parts have been the top choice for all types of BMX riding. Profile Racing is the single largest, most capable and most sophisticated manufacturer of high-end BMX bicycle components in the United States. Profile Racing, Inc. started in early 1968 when the firm was established as a racecar chassis shop in Flemington, New Jersey by Jim Alley. Profile Racing moved its operations to St. Petersburg, Florida in 1971. Then, in 1978 Jim’s son, Corey, and daughter, Justine had their first taste of BMX racing at a small track in St. Petersburg. The entire Alley family was immediately hooked on this sport. With Jim’s keen eye for innovation and competitiveness, a new venture into the bicycle industry was born. It was an easy transition for Profile Racing to make. Having its background in auto racing, chromemoly fabrication and lightweight, aluminum alloy components, Profile Racing was a “shoe-in” for the bicycle racing industry. While BMX racing was in its early stages, it was hungry for durable, lightweight components. 1979 was the year Profile Racing produced its first 3-piece chromemoly tubular crank set with the 48-spline axle. Little did Profile Racing know that this crankset and its components would become the “standard” for the BMX bicycle industry and continue to be the “standard” a quarter of a century later. Throughout the 1980′s Profile Racing continued its rapid growth. With the addition of computer numerically controlled (CNC) machining centers and lathes, Profile Racing was given the edge over the growing industry competition. The focus was and continues to be on manufacturing the highest quality, state-of-the-art products available. In the Mid-1980′s much of Profile Racing’s competition was going off-shore (Taiwan, China, Mexico) to have their bicycles and accessories manufactured. Profile Racing stood steadfast and continued to manufacture all its product line in-house in the USA. 100% American made! Even in the face of stiff import competition, Profile Racing continued to grow with the addition of more fabricating equipment, CNC machining centers and an extra 7,000 square foot manufacturing facility. This was added to the already existing 14,000 square feet of operations. With the Freestyle, BMX racing, Street bikes, and MTB racing fueling growth, Profile Racing’s staff was hard at work to keep one-step ahead in designing and introducing new products. The mid-1990′s brought a significant change to the entire industry as the BMX sport matured with world-wide major network TV coverage of Freestyle, BMX racing, and MTB racing. The public was exposed to the BMX sport as well as its lifestyle. Now major sponsors were giving the industry the well-respected attention it deserved. While this was occurring, Profile Racing kept focused on expanding its advertising, sending its trucks and trailers to all major racing events and creating new innovative components while refining its established products. All this allowed Profile Racing’s share to grow a worldwide market. The year 2001-2002 saw Profile Racing reach a major crossroads in its growth with another operations expansion of over 20,000 square feet of manufacturing area and warehouse space. And, today, Profile Racing is the single largest, most capable and sophisticated manufacturer of high end BMX/MTB bicycle components in the United States, boasting over 35 years of experience. The longevity of Profile Racing in this industry can be attributed to its innovative product development, its contribution and support to the sport and, the true dedication of its very talented employees. Still, to this day, Profile Racing products are 100% made in the United States of America. Buy American! Profile makes all of our products in our machine shop right here in Saint Petersburg, Florida. The 16 CNC machines each generate a fair amount of “chips” (extra bits of metal) during the process of turning solid bar stock into a hub or a stem or a sprocket. We recycle all of this waste material. Made in America – Manufacturing Profile Racing Products Since 1981 Profile Racing has been manufacturing American made quality BMX and bicycle parts for competitive cyclists. It started with BMX and now we manufacture Mountain Bike (MTB) components as well as Road/Cyclocross and even components for Unicycles. We are proud to say all our products are made in the USA. At Profile Racing we realize that “Made in the USA” isn’t just a hip catch phrase. It’s a philosophy, a way of life, and most importantly, it’s woven into the fabric that is the American dream. When you purchase a Profile Racing component or part you are helping keep that American dream alive by helping our vendors employ people who provide post production processing of Profile products. So buying Profile products doesn’t just benefit Profile Racing employees but thousands of others. You help us employ people who powder coat our crankarms, platers that chrome our cranks, anodizers that anodize our hubs and aluminum parts, heat treaters that anneal and harden our steel and broaching services that help keep us pricing competitive. All these people are employed by Profile Racing’s indirectly. Then there are the manufacturing processes that are performed by our own highly skilled machinists and Profile Racing support staff. These employees make the parts from the smallest bolts and washers to the hub shells and fabrication of our cranks. Other Profile Racing employees assemble the products. Others prepare to ship the products by picking and packing. Accounting, logistics, customer service, warranty employees, and yes, even the person that is writing this from the marketing department. All these people are employed from your Profile Racing purchase. The effect you make by your purchase of a Profile Racing component runs deep into our American fabric, our American way of life. You are helping keep the American Dream alive. But you shouldn’t buy our products just because they are made in the USA. You should buy them because of the quality we put into them as well as the serviceability of each product. We don’t manufacture throw-away products. We manufacture products designed and then manufactured to last for years and perform under the most strenuous conditions. And, they look great too.