PREMIER SALES GROUP, INC.
FORT LAUDERDALE, FLORIDA

About Premier Sales Group Who We Are Premier Sales Group, Inc. is a partnership of real estate professionals that excels at the sales and marketing of luxury condominiums, condominium-hotel and condominium conversion developments. After a combined 40 years of experience in high-end residential real estate, Laurie Ingber and Carolyn Block Ellert have come to understand the varied needs of developers and their consumers. Their signature specialty is the ability to create projects that meet the developer’s objectives by creating a product that appeals to the consumer. The firm’s strength lies in its ability to position a project for maximum profitability from its inception by personally working with the developer to provide input at the earliest stages of a development. With this knowledge, all project-related elements such as residence floor plans and finishes, to building and other lifestyle amenities are recommended to meet buyer’s needs and demands, maximizing market share absorption and profitability. Our Marketing Philosophy Ingber’s and Block-Ellert’s marketing philosophy centers on their conviction that niche marketing is the critical foundation to a project’s success. An innovative program is formulated to not only meet the developer’s expectations, but to also keep up with real estate and housing trends that continually evolve. New ideas and amenities are generated to create projects that are cutting edge, and to avoid becoming the “same old” that is being offered in competitive product. An individual identity for every new development is formed to establish a special niche in the marketplace. Both Ingber and Block-Ellert began their careers in the real estate industry in the 1980’s in New York City, arguably one of the most competitive markets in the nation. Ingber began her career over 20 years ago as a Closing Coordinator for one of Manhattan’s most notable builders, and through dedication and hard work, she was later named Director of Sales & Marketing. In 1991, she was invited to join The Sunshine Group, New York City’s prominent luxury residential sales and marketing organization at that time and earned the title as Senior Vice President. Block-Ellert started a promising career in real estate sales with a renowned New York sales and marketing company. It was not before long that she was recruited to manage the sales force for several prominent New York properties. Following her success, she was also invited to the join the Sunshine Group as Director of Sales, and later became Broker of Record for Florida. In 1993, Ingber and Block-Ellert were asked to open the Sunshine Group, Florida division. Together they pushed the limits of traditional real estate sales by identifying new markets, creating niches, and ultimately creating a cost-effective marketing strategy for their clients. They headed several prestigious developments such as Il Lugano in Palm Beach (Ceebraid Signal Corp.), The Resort Residences at the Ritz-Carlton in Key Biscayne (Carnival Resorts), The Gables Club in Coral Gables (M. Kovens Development), The Palms on Fort Lauderdale Beach (Plaza Properties), and The Water Club on Longboat Key (TIshman Speyer). Based on a long-standing friendship and a vast knowledge and understanding of the high-end real estate market, Ingber and Block-Ellert formed Premier Sales Group headquartered in South Florida in 2000. Behind Premier’s impressive track record of more than four billion dollars of residential real estate sales is a redefined meaning of “sell-out”. Premier Sales Group pioneered the “VIP Sales Weekend”, resulting in numerous one-day sellouts of local developments by creating and implementing avant-garde strategies tailored to each project. With a portfolio of distinctive developments and clients, Premier Sales Group is on the cutting edge of the convergence between luxury residential product and luxury consumers. You get us personally! Premier’s principals, Laurie Ingber and Carolyn Block Ellert, are hands on participants in every aspect of selling and marketing your project. Premier’s core business focus is on positioning, selling and marketing residential on-site developments. The principals bring over 40 years of on-site marketing expertise to their clients. Dedication, Integrity, Reputation. 100% of Premier’s business is by referral. We pride ourselves on our reputation and strive to meet and exceed the expectations of our clients. Our commitment to Realtor participation is widely known throughout the industry, providing agents with the confidence that their clients will be handled by a professional staff – thus providing the best chance for them to earn commissions. In turn, they appreciate that Premier is not a general brokerage firm and trust that their client will receive first class on-site experience. Business Relationships Established in 1993, the Master Brokers Forum is comprised of South Florida’s top residential real estate professionals and provides its members with the opportunity to network and exchange ideas, stay at the cutting edge of the real estate industry and new products, and address issues that impact the real estate industry and South Florida community. With sister chapters in Miami and Palm Beach County, membership to the Broward MBF is limited to the county’s most successful real estate professionals, and is by invitation only. Premier Sales Group, Inc excels at the sales and marketing of luxury condominiums, condominium-hotel and condominium conversion developments. By creating an individual identity for every new development we establish a special niche in the marketplace. Having represented over $4 billion in luxury residential real estate and with 40 years of combined experience, Premier Sales Group commands a distinctive portfolio. Our company is proud of its prominent and distinguished background in the South Florida market…may we add you to our list? Premier provides its clients with comprehensive marketing services throughout the development process essentially working as the developer liaison. These services include coordinating with architects, designers, legal counsel, advertising and public relations agencies, among others, to insure that that project objectives and Developer goals are met in a timely and cost effective manner.