PRECOA, LLC
PORTLAND, OR

John Wooden once said, “the most powerful leadership tool we have is our own example.” At Precoa, no one exemplifies our values and walks the walk more than Michael Hornibrook. For Michael, what we do in preneed is truly meaningful and fueled by a profound purpose. Through our work we can help more families experience the healing benefits of funeral service that they all deserve, transforming countless lives in the process. His passion and commitment to this principle are wonderfully contagious to employees, partners, and peers alike. Before being named President in 2012, Michael worked in almost every area of Precoa, building it from humble start-up to national leader. He played a key role in several projects that helped change the preneed profession, including Precoa’s Customer Relationship Management (CRM) system and agent Web Portal, while also establishing critical departments like business development, operations, and our pioneering Funeral Planning Center (FPC). More importantly, he has helped develop an enriching culture of care, support, and connection at Precoa that inspires us to always be our best A bonafide hoops junkie out of the office, his dedication to his family could be the only thing that outranks his passion for basketball. And at 6-6, he gives the Precoa rec league team instant credibility in the paint anytime he’s in the lineup. After more than 30 years in this profession, Brian is more inspired today than ever before to make a difference in preneed. The blue collar leader of our national sales management teams, he puts the game plan into action and provides hands-on support to help onboard new partners and boost existing accounts’ performances. Most importantly, he gets to do it all with his best friends each day. People are everything for Brian. From owners and staff, to families, counselors, and co-workers — a stranger is just a friend he hasn’t met. People fuel his passion to be kind, honest, and diligent...and, famously, to dance like no one’s watching. Don’t let the boots and belt buckle fool you, this cowboy has moves and keeps getting better with age. A product of Wichita, Kan., Brian now lives in Bartonville, Texas in the Dallas-Fort Worth area. He and his wife, Paige, have a son, Branden. Motoko is a professional problem solver who has built her distinguished career helping both privately held and Fortune 500 companies bolster their financial sustainability and responsibility. Her dedication to revenue generation and operational success is helping Precoa to better pursue its vision of pre-arranging all families. It all starts with an emphasis on transparency and accountability, using facts and data to guide decision-making and help chart the best course forward for our growing company. For Motoko, each day provides a new opportunity to overcome unique challenges and develop winning solutions with a team of talented collaborators. And when it’s time to leave the numbers and spreadsheets behind, the natural world is never far away. From mountaineering, to skiing, to scuba diving, her pursuit of outdoor fun provides balance, energy, and inspiration throughout the year. Ben is responsible for the overall customer satisfaction of our Funeral Planning Center, client services, and account management departments, while also overseeing the HR and legal teams. To maintain our high standards of success in these areas requires skilled organization, collaboration, and clarification. Meanwhile, Ben’s easygoing approach helps keep the wheels in motion as our operations teams work together to support our national network of partners. After earning his degree in accounting (Kennesaw State), he studied international business in Europe and worked in financial services before helping Precoa begin its rise. An avid golfer and skier, Ben enjoys Portland’s easy access to both. Hitting a perfect shot down the fairway or riding in thick powder on the slopes always keeps his satisfaction high. VP, Business Development Born and raised in the funeral profession, Tyler grew up with a personal appreciation for the importance of ceremony and ritual. His grandfather started his first funeral home in 1944 and the Anderson family continues to own and operate firms in the state of Ohio today. Tyler began his preneed career as an advance planner, then regional sales manager with The Outlook Group, which his father, Charles, founded in 1985. Later, as CEO and President (2010-2016), Tyler helped Outlook Group become one of the nation’s top preneed companies. His unwavering passion to help more families experience a meaningful service fueled his decision to unite with Precoa in 2017. Today, Tyler helps to share our vision nationwide through the connections he builds with funeral homes and professional peers. The Springboro, Ohio native remains eager to celebrate his beloved Cincinnati Bengals’ first playoff victory since 1991. VP, Business Development Rob Meredith is a preneed force of nature. Travelling the country year-round, he has used his unforgettable blend of enthusiasm, creativity, and integrity to help Precoa forge lasting partnerships with America’s leading funeral homes. Rob has been front-and-center as the company has grown from regional start-up to national leader. His lifelong career in the funeral profession began with his family’s Morgantown, Ind. funeral home (Meredith-Clark) where he gained a deep understanding of the benefits of ceremony. At Precoa, he was directly involved with the early development of our ProActive Preneed model before spearheading our national business development efforts. Through it all Rob has remained unapologetically passionate about preneed and dedicated to sharing our vision nationwide (which may or may not involve a t-shirt cannon). Since his arrival in 2006, Daven has helped Precoa become the leading technology company in the preneed profession. With a blend of curiosity, empathy, and hands-on productivity, he oversees the growth and application of our technology systems, data, and software resources. Though it’s been his lifelong pursuit since starting in the tech sector as a teenager, Daven is no “IT guy” stereotype. Passionate about building meaningful connections and creating positive personal interactions with others, his success fostering individual strengths and team camaraderie go beyond his own technical prowess. Daven’s scientific curiosity is always present in and out of the office. Whether studying the depths of space or the latest artificial intelligence innovations, he lives his life with a spirit of discovery.