POP SELLS, LLC
SARASOTA, FLORIDA

The key in this business is having the best technology to power the marketing machine. We have boiled down the process of selling a boat into a near-perfect process, automating processes where we can and teeing up the salesperson for a phone call or email when a human touch is required. I've been helping boat dealers with technology and marketing for 14 years. It wouldn't be a stretch to call me the best in the business. To be honest, this is a small industry and I might actually be the only programmer 100% dedicated to the marine industry! Not many people have been in the boat business for 14 years and even less of them are computer programmers. Without our proprietary software platform running our sales and marketing machines, this company wouldn't be near what it is today. Selling your boat Scott McNally began POP Yachts in August 2009 with a vision to create a dynamic boat brokerage which would offer sellers what they had never been given before: the right to sell their boat on their own without a commission. POP, standing for Paid On Performance, still believes that boat owners should maintain the right to sell their boat privately. While boat brokers serve an important purpose, many boat sales can happen without a broker and those boat owners shouldn't be required to pay a broker just because they signed a contract. Nick Owens joined POP Yachts in May 2010 to help build a proprietary software system which would serve as a foundation for a future which had never before been realized. The vision changed to becoming the largest boat and yacht brokerage in the world. Utilizing our superior technology and advanced marketing, that vision was achieved sometime in February 2013 when POP started selling boats at a pace of more than 500/year. Selling more than 1,500 boats per year, the competition is going to have a hard time catching up - when they wake up. POP Yachts sells more than 1,500 boats per year, making it (by far) the largest broker of boats and yachts. What we created would best be called a machine. We can pinpoint with pretty decent accuracy (and getting better) if and when a boat will sell based simply on Price, Brand, and Length. Where else can you find that? Nowhere. The Mission of POP Yachts Is... We Accomplish Our Mission By... ...providing the absolute best marketing opportunity at the fairest price for our sellers. ...doing what is ethical and fair for all parties concerned, especially when inconvenient. Selling your boat doesn't get any easier. Started in 2009, POP Yachts quickly started to make a name for itself. Sellers appreciated our fair marketing agreement and friendly attitude. They liked it and they spoke up. Expectations have shifted since. Looking back, it's hard to believe how different things were before we arrived. While POP Yachts is growing very rapidly, we are very fortunate in that we are still able to react quickly to questions, comments and ideas from our customer base, as well as our staff. In fact, we make approximately 40 little tweaks to our business model, processes, policies and software just about every day with focus on becoming the best. We would not be the company we are today without taking the time to solicit and evaluate feedback.