PLAIN SIMPLE BEEF, LLC
MELBOURNE, FLORIDA

At Plain Simple Beef, we start with a simple premise; “Quality in Equals Quality Out”. Whether 100% Grass Fed Beef, or Heritage Raised, our Family Farms specialize in raising only the finest quality beef the right way, with top-quality forage grown on site, crisp, clean water and never any growth hormones or antibiotics. 100% Grass Fed Beef is exactly as it sounds; cattle are allowed to graze and forage in a pasture environment, simply doing what cows do best, turning grass into mass. In addition to its heart healthy qualities, the wholesome and varied diet of 100% Grass Fed Beef provides a superior nutritional profile across the board. A grass rich diet leads to significantly higher levels of antioxidants and key nutrients such as Iron, Vitamins A and E, and other essential micronutrients not found in traditional beef. Wholesome, heart-healthy nutrition is not the only benefit of 100% Grass Fed Beef. Pasture raised cattle produce a significantly lower environmental impact. When combined with proper land stewardship, this highly sustainable farming method preserves natural watersheds, protects against soil degradation, increases drought resistance and provides valuable habitat for native species of plants and animals. Plain Simple Beef only works with small family farms that put quality first. In comparison, commercial Grain Fed Beef suppliers produce a product with a poor diet, in a high-stress environment, using added hormones and antibiotics all with a singular focus on the bottom line. These factors contribute to a finished beef that is tougher, less flavorful and far less healthy than properly raised, 100% Grass Fed Beef. Despite the numerous health, ethical and environmental benefits of beef raised on a 100% grass fed diet, nobody wants to pay a premium price for a product that is tough and stringy with the flavor of a well-used shoe. Plain Simple Beef believes you should not have to pay a premium price for an inferior product. Our farmers specialize in Grass Fed Beef and have spent years testing and developing careful pasture management practices. These practices include plantings of numerous wild grains, native grasses, legumes, browsing forage and radishes, as well as turnips to provide an extra treat. Absolutely everything the cattle eat is either directly foraged, or in case of winter silage and hay, grown and bailed on property to ensure only the highest quality of feed. Combined with carefully developed soil management and grazing rotation, the cattle get a full range of nutrients and varied forage from a natural, healthy environment. As an added benefit, the careful stewardship of the land creates a viable ecosystem that protects the local watersheds, enhances soil quality, reduces erosion, provides habitat for native wildlife and incredible drought resistance. This varied and complete diet develops unparalleled marbling, tenderness and flavor when compared with other grass fed beef, ensuring that your family receives only the highest quality product, Plain and Simple. Just like with our high feed standards, we believe that “quality in equals quality out”. Our farms take great care to provide only the highest quality water to their animals. Not only does clean water increase overall health, it also reduces stress and increases the contentment of the herd. Our farms located in harsher climates use frost proof waterers, ensuring the cattle always have fresh, clean water. These same flow systems keep the water crisp and cool in the summer months and prevent undesirable organisms from entering the water supply. The water the cattle drink comes straight from wells or municipal supplies to ensure a consistent, high quality supply for the animals. The cattle at our family farms always have fresh, clean water either from rural waterlines or natural springs that are never allowed to become stagnant. Through careful selection of genetics, meticulous management of pasture forage and a hands on touch that only comes with a true love and passion for cattle we are able to offer a product of unparalleled quality. Through our partnerships with small Family Farms, Plain Simple Beef offers 100% Grass Fed Red Angus beef of the highest quality. Every family farm that partners with Plain Simple Beef must adhere to our strict code of ethics regarding animal welfare. From calf to terminal processing, our cattle are treated in the most humane way possible, which means no confinement in overcrowded feedlots, no poor treatment and zero cruelty. Our cattle have plenty of space, fresh feed, clean water and pastures so that they have healthy areas to rest, relax and grow happily.. Our carefully selected farms provide shelters for their herds with plenty of warmth and fresh bedding to get out of the worst of the Midwestern winters and provide cool shade during baking summer days on the prairie. We believe that it is our ethical responsibility to ensure the health and wellbeing of the animals under our care. As part of this responsibility, we support the use of veterinary medicine to help a sick animal heal and we believe in following proper vaccination schedules to prevent the need for the majority of veterinary care in the first place. Combining multi-generational stewardship of the land and small-scale, sustainable farming practices ensures that the beef you and your family receive is not only of the highest quality, but was ethically and humanely raised from calf to finished product. Plain Simple Beef believes in just that, which is why none of our beef is raised using steroids, hormones or non-therapeutic antibiotics. “What’s the significance of non-therapeutic antibiotics? Aren’t all antibiotics bad?” This is a common question we get. Most cattle raised in the US for beef production receive a continuous, heavy dose of non-therapeutic antibiotics throughout their rearing all the way up to final processing. This promotes weight gain and helps counteract the negative health consequences and potential for disease outbreaks caused by the cramped, dirty conditions of a commercial feed yard. Unfortunately, it also causes significant environmental damage and introduces questionable qualities to the beef.