PAZ BOOKBIZ, INC.
FERNANDINA BEACH, FLORIDA

Paz BookBIZ, Inc. is a premier consultancy specializing in empowering independent bookstore owners through education and strategic planning. Founded in 1992 by Donna Paz Kaufman, the company was born from her rich experience managing leading bookstore cafes and publishing ventures. Underneath the umbrella of The Bookstore Training Group of Paz & Associates, it focuses on equipping booksellers with the skills necessary for running profitable and sustainable businesses. Donna, a certified trainer in customer service and leadership, holds a business degree and contributes immensely to the group's vision. Her active past role as president of the Women’s National Book Association underscores her commitment to both bookselling and library advocacy. Complementing Donna's expertise is Mark Kaufman, whose background in human resources, marketing communication, and organizational transformation significantly enhances their consultancy services. He has honed specialized skills in publisher co-op strategies that bolster booksellers' marketing initiatives. With a strong foundation in design, Liz enriches the team by developing bespoke bookstore layouts that marry functionality with visual appeal. Her collaborative efforts with Donna create environments that are both aesthetically pleasing and operationally efficient. John, another seasoned professional in the group, brings an innovative approach to solving business challenges within bookstores, leveraging over four decades of experience in conceptualizing and running diverse retail spaces. Susan, wielding her BFA in illustration, amplifies their advisory services with unique merchandising solutions critical for bookstore success. In addition to these core members is Nicole Sullivan, who pioneered the innovative hybrid model of BookBar—a seamless integration of books and wine that enhances customer experience while driving sustainability in the market. Paz & Associates operates under the motto 'Bookstore Boot Camp,' a comprehensive training program lauded by participants for its depth and practicality. With formal accreditation from the American Booksellers Association, they are tasked with delivering advanced educational resources to aspiring and established booksellers alike across diverse retail concepts including specialty, cafe, and used bookstores. The company is headquartered at 1417 Sadler Road, P.O. Box 274, Fernandina Beach, FL, and maintains official status in Florida as filed on August 16, 2004, with further updates recorded on January 19, 2016. Additional information regarding the firm can be found at pazbookbiz.com.