ORENDER UNLIMITED, LLC
JACKSONVILLE BEACH, FLORIDA

Donna Orender, CEO of Orender Unlimited is a recognized business leader, trailblazer, game changer and executive. Throughout her career she has navigated unchartered waters, forged new and innovative paths and solutions to create growth and innovation, while building teams and belief systems around success. She has that special ability to bring a fresh eye, a keen analysis and a unique ability to lead people in new directions, build bottoms lines and deliver targeted results. Currently leading the efforts of Orender Unlimited, a Jacksonville based consulting and advisory firm; Donna utilizes her expansive experience in guiding both established and new companies in creating positive and inclusive cultures and leveraging successful growth and brand strategies across a myriad of industries. In addition she works with the equity community in identifying new opportunities and serves on several boards. Prior to Orender Unlimited, Donna served 6 years as the President of the WNBA. During her term the league solidified its base and grew double digits in all key business metrics. This included 20% plus growth in sponsorship in the height of the recession, 25% growth in television viewership and triple digit growth in digital. With her focus on revitalizing the brand, its value and relevance, the league experienced 5 years of consecutive attendance growth, after 8 years of decline. The league greatly benefited from an 8-year contract extension with Disney/ABC/ESPN, which for the first time included broadcast rights fees and led negotiations for an unprecedented 6-year Collective Bargaining agreement. In addition, she was able to open new markets, bring in new owners, develop a franchise template for success and execute new revenue producing events and help innovate with ground breaking sales, marketing and digital strategies. Prior to the WNBA, Donna spent 17 years at the PGA TOUR, the men’s professional golf tour. She led the negotiating team that changed the paradigm for how PGA TOUR golf was both packaged and sold for television, resulting in billions of dollars in growth for the TOUR. Her last position was in the Office of the Commissioner, as the Senior Vice President of Strategic Development. She was responsible for developing strategic direction across all business lines including direct oversight of brand management, advertising and digital strategy. Prior to moving into the Office of the Commissioner, Donna oversaw the TOUR’s global television and production businesses. Driving exponential growth, she led both the creative scope and business depth of PGA TOUR Productions domestically and abroad. Donna’s business career began after playing 3 years in the Women’s Professional Basketball League, the WBL, where she earned All-Star status. This experience enabled her to work in network television sports at ABC and later in cable television at SportsChannel before forming her own production company. As the CEO of Orender Unlimited, her current work has included the development of a strategic plan for the golf industry focused on the development of new consumer markets and the accompanying transformational changes necessary to realize success. Donna authored “Connecting with Her”, a guidebook on the impact of the women’s market, and how to understand and access it. The focus on the betterment of women and girls is at the core of the development and launch of a platform called Generation W. Launched in 2011, GENERATION W and GENERATION WOW have become vibrant communities for enhancing and motivating people’s lives and creating change and impact in their worlds. The signature event is an annual gathering of nearly 50 national level speakers that provides the spark for year round activity, conversation and action. Donna’s business building expertise led to being elected as a founding board member of the WSL, the World Surf League. The League relaunched their global business in 2014 and a global rebranding in 2015. She is also a board member of Power Ice Inc. the manufacturer of a frozen electrolyte, hydration product, targeting athletes and the health industry, Gudpod, and Vardama, a fashion technology innovation company. In addition, she serves on the nominating committee for the V Foundation for Cancer Research board, is on the executive committee of Maccabi USA and contributes to the boards of the Monique Burr Foundation for Children, the DeVos Sport Business Management Graduate Program at UCF, UNF Brooks School of Health, JPEF, the Jacksonville Public Education Fund, Co-Chairs the UJA Sports for Youth Initiative and a founding member of the board of W.O.M.E.N, a mentoring organization for young women capable of reaching the C-suite. She has also been a Global Ambassador for Vital Voices, having traveled to India to help mentor young women entrepreneurs. Sherry has been building her brand as a motivator and mentor to young people in sports for over 30 years. Most recently, she has been appointed as the head coach of the USA Women's Basketball Team in the Maccabiah Games, the International Jewish Olympics. Sherry leverages her coaching spirit and ability to lead in developing key management skills like organization, overarching vision, and engagement. She joined Orender Unlimited and Generation W in 2015, contributing her insights into creating inspirational programming and project management. Prior to joining Orender Unlimited and Generation W, Sherry served as Director of Athletics for Beaver Country Day School for seven years. She supervised over 90 coaches, built up 43 sports teams to win 31 championships, and created innovative programming to engage the entire community, all while coaching the Girls' Varsity Basketball team to five titles. Programming she initiated in order to further the school's community included a Hall of Fame, Captain's Circle, and mentorship programming for coaches. Prior to working at Beaver Country Day School, Sherry spent seven years coaching Girls' Varsity Basketball to two New England Championships and working with Alumni and Development at the New England boarding school Worcester Academy. Sherry contributed to the Board of Visitors' Conference, which took the pulse of community leaders regarding the future of educational processes. She also helped run the annual Dee Rowe Scholarship Classic, a golf tournament which created scholarships for outstanding student athletes. Her team organized programming around Reunion to further strengthen alumni connections with the school.