OPTIMUM ASSOCIATES, LLC.
COOPER CITY, FLORIDA

Optimum Associates is a global leadership development and training company focused on equipping leaders with essential skills to optimize performance. Widely recognized for our expertise and real-world approach, Optimum Associates provides leaders with practical, proven, and easy-to-learn skills to help them and their organizations be successful. Our concepts result in rapid skill acquisition and behavior change, for immediate and visible impact. These concepts are not taught in school and reflect the realities of how organizations work in the real-world. Every skill Optimum teaches can be used in all aspects of life, where the same skills that drive performance and career, also lead to less stress, better health, and stronger relationships. With over 30 years of experience, and having coached over 2,000 senior leaders one-on-one, we have a deep understanding of the tools leaders need to succeed. The following diagram illustrates the four critical development areas which Optimum Associates focuses on to optimize leadership performance and impact. Optimum Associates is a global leadership development and training company focused on equipping leaders with essential skills to optimize performance. Widely recognized for our expertise and real-world approach, Optimum Associates provides leaders with practical, proven, and easy-to-learn skills to help them and their organizations be successful. Our concepts result in rapid skill acquisition and behavior change, for immediate and visible impact. These concepts are not taught in school and reflect the realities of how organizations work in the real-world. Every skill Optimum teaches can be used in all aspects of life, where the same skills that drive performance and career, also lead to less stress, better health, and stronger relationships. With over 30 years of experience, and having coached over 2,000 senior leaders one-on-one, we have a deep understanding of the tools leaders need to succeed. The following diagram illustrates the four critical development areas which Optimum Associates focuses on to optimize leadership performance and impact. From 1972 to 1986, Marty specialized in the field of training. This experience included training trainers, designing training programs, and serving as VP of Sales for a training company. Optimum Associates co-founder, John Futterknecht, is a seasoned and experienced executive coach and trainer. Throughout his 17 year career, John has helped senior executives around the globe navigate challenging situations to enhance organizational impact and career potential. Dr. Ben Sorensen provides leadership training, sales training, and executive coaching to corporate and non-profit organizations around the world and across a wide spectrum of industries. Ben trains thousands of senior executives every year. During the past ten years, Ben has become best known for his rich mix of corporate experience, non-profit work, and teaching ability. Ben focuses on teaching practical, proven skills while customizing all material to the specific needs of each client. The insights, skills, and strategies Optimum Associates teaches have been refined over 30 years, enabling us to address complex and sophisticated challenges by boiling the learning down to its essence. We provide “field-tested” skills and strategies that are easy to learn and easy to use for immediate visible impact and behavior change. Focus on Improving the Whole Person, Not Just the Business Person Optimum is committed to helping individuals not only improve performance at work, but also achieve work/life alignment, increase energy, manage stress, and improve their relationships and health. All of our programs include these components as a foundational core.  Our experience has allowed us to witness first-hand the positive and negative impact leaders can have on organizational culture. We work with leaders to help them create and maintain cultures that foster learning and innovation, collaboration and trust, and are “feedback rich”. Optimum Associates has worked with companies across several industries, in 5 continents, and more than 20 countries. This experience has given us an appreciation that no two organizations are alike. We place the greatest importance on flexibility, and carefully customize our programs to optimize their impact and sustainability for each client. Since then, Marty has become one of the worlds most trusted and sought after executive coaches, having completed more than 1,800 individual coaching assignments. His experiences have given Marty powerful insight into the subtle nuances of how organizations work in the real-world. Marty has learned the critical skills leaders need to optimize their positive impact and reach their career potential, and how to provide these skills in ways that are highly practical and impactful. Marty has blended his expertise and background in the field of corporate training with the insights gleaned from his coaching experience  to create some of the industry’s most compelling, practical and innovative training programs, built to help leaders optimize performance both at work and in their personal lives. He has also written several books, including a New York Times best seller. In 2007, Marty and John co-founded Optimum Associates, with a mission to help leaders reach their career potential with integrity, optimize their positive impact on their organization, and achieve work/life alignment. Today, Optimum Associates is a world-class leadership development and training company serving some of the world’s largest organizations, including many Fortune 500 companies.  Marty has been a great business partner for the PBG Leadership Academy. His insights are spot on and actionable. His approach is high touch and instructive. The results have enhanced the careers of most participants, and our business performance. Participant's often ask for continued access. They have all become better leaders. Marty has been an essential resource in our leadership development efforts at BD for many years. He has coached and led executive development seminars for many of our most senior executives. At critical points in their careers, Marty has preventively coached many of our high potential leaders to help them prepare for key roles or to overcome major leadership challenges once in role. Marty has also been asked to intervene and work with key leaders who were already tumbling within a vicious cycle that threatened to lead to their derailment. Marty has helped save more than a few executive careers in our company. There are many people out there who profess to be executive coaches ... Marty is the pro's pro. Highly skilled and a world expert in organizational and political savvy, Marty has earned the highest respect of our most senior leaders through his professionalism, effectiveness and ability to provide confidential and courageous counsel. Marty has my highest respect and is an invaluable leadership development resource for our organization.