NULO, INC.
AUSTIN, TX

NULO, INC., founded by the passionate dog owner and veteran entrepreneur Michael Landa along with his team of experts in the pet care industry, is a pet food company based in Austin, TX. The inception of Nulo was driven by a growing concern over the rising rates of obesity and diabetes among cats and dogs. A detailed analysis involving 6,000 households and 11,000 pets revealed that many were being overfed with low-nutrient foods, metaphorically placing them into a 'fast food nation' for animals. Determined to challenge this status quo, Nulo embarked on crafting pet food differently. Their commitment lies in not taking shortcuts but instead providing high-quality, natural ingredients in every product. Collaborating closely with industry specialists, they formulated recipes rich in fresh meats like chicken, lamb, and salmon and complemented with nutrients from apples, carrots, lentils, and sweet potatoes. Nulo prides itself on offering exceptionally fresh pet food by producing smaller batches tailored for freshness and flavor. Their focus is straightforward: deliver effective nutrition to promote long-term health and vitality in pets. Led by founder Michael Landa as CEO, along with CFO Zac Fellabaum and Director Ashwin Cadambi, Nulo operates from its headquarters at 2530 Walsh Tarlton Lane, Austin, TX. Founded on March 7, 2017, under the filing number F17000001071 in Florida, they maintain their commitment to quality through operations within FDA-approved facilities adhering to AIB standards and consistently achieving 'Superior' ratings during annual inspections. Remaining a proud all-American producer, Nulo continues innovating in pet nutrition and shares its journey through an active online presence at nulo.com.