NULO, INC.
AUSTIN, TX

NULO, INC. is a pet food company headquartered in Austin, TX, established with the mission to provide high-quality, nutritious foods for pets. Founded by Michael Landa and a team of professionals deeply entrenched in the pet care industry, Nulo was born from a concern over escalating rates of overweight pets and diabetes among cats and dogs. A comprehensive study of 6,000 households and 11,000 pets revealed an alarming trend: pets were metaphorically living in a 'fast food nation', leading to widespread overfeeding and exposure to nutritionally deficient ingredients. Challenged by this issue, Nulo decided not to follow the status quo but rather to pioneer as a different kind of pet food company. Their approach emphasizes no shortcuts and commitment to using only natural, premium ingredients. By collaborating with industry experts, Nulo developed distinctive recipes featuring fresh meats such as chicken, lamb, and salmon, complemented by wholesome items like apples, carrots, lentils, and sweet potatoes. Nulo prides itself on producing some of the most fresh pet foods available. The company ensures freshness by manufacturing products in smaller batches for reduced shelf time and superior taste. With a promise to uphold straightforward and effective pet nutrition, Nulo aims to foster long-lasting health and vitality in pets. Headquartered at 2530 Walsh Tarlton Lane, Austin, TX, Nulo operates from its founder Michael Landa's visionary framework. The company holds an establishment date of March 7, 2017, under the Florida State filing number F17000001071. Leadership includes CEO Michael Landa, CFO Zac Fellabaum, and Director Ashwin Cadambi. Nulo maintains operations within FDA-approved facilities and follows stringent standards set by the American Institute of Baking (AIB), achieving consistent 'Superior' ratings in annual inspections. Upholding its proud roots as an all-American producer, Nulo continues to enhance pet well-being through innovative nutrition practices while remaining active on a national scale through its online presence [nulo.com].