NPAIG, LLC
DAYTONA BEACH SHORES, FLORIDA

We contribute with ideas and marketing strategies to accomplish a total sell out. Selling out a live music performance is the goal of every artist and producer, we leverage all of our marketing expertise to create and execute new media marketing strategies that are needed to accomplish a complete SOLD OUT in every single event we invest in. In the last decade, the internet has dramatically changed in the way the artists interact with their fans. We leverage all the new social media and mobile channels to help the artists create a strong connection between them, their fans and their sponsoring brands. We invest in live music events that help music fans connect with the brands they love. ROI, our goal is to provide a timely and profitable return on every live music event that we invest in. As a Private Equity Management firm we utilize a dynamic investment approach with uncommon transparency, whether we invest in a one-off concert or a whole tour, we always utilize a conservative investment strategy in every project we participate in. Once upon a time the music industry had a relatively uncomplicated business model – band or artist records song, record label sells song, artist and record label make money. Now, in an era of fragmented platforms, file sharing, and non-traditional routes to market, the music industry is being challenged.