NIELSEN MOBILE, LLC
NEW YORK, NY

Nielsen Mobile, LLC is a distinguished member of the global Nielsen Group, specializing in measurement and data analytics. The company operates as a subsidiary of the parent entity, which provides comprehensive insights into consumer behavior and market dynamics worldwide. Nielsen leverages its extensive proprietary database combined with other sources to equip clients globally with precise understandings of current trends and predictive metrics for future developments. With over 90 years in the industry, Nielsen Mobile, LLC adheres to a commitment of scientific rigor and innovation, offering indispensable data and analytics solutions primarily focusing on media, advertising, retail, and fast-moving consumer goods sectors. As part of the S&P 500 index, Nielsen stands as an established presence with operations across more than 100 countries and reaches over 90% of the world's population. Launched initially in New York and filed under Florida jurisdiction (Company type: Foreign Limited Liability Company), it became officially incorporated on September 4, 2009. The primary mailing address for operations is located at 675 Avenue of the Americas, New York, NY, with a corporate reinstatement occurring on September 28, 2010. Currently, its leadership includes George Callard as President and Stephanie Marcozzi serving as Vice, among other key figures. Nielsen Mobile's mission centers around capturing accurate consumer insights via Nielsen Family participants, ensuring data authenticity which is pivotal for media ratings and advertising strategies. Emphasizing privacy, the company assures that individual identifiable information will be solely used to improve services without external promotion implications. Moreover, Nielsen integrates a sustainability agenda through its Global Responsibility & Sustainability strategy, addressing environmental, social, and governance issues, affirming its dedication to corporate citizenship and ethical business practices. To learn more about Nielsen Mobile's services or for partnership opportunities, visit their website at nielsenmobile.com.