NICHE PRODUCTS, INC.
DANIA BEACH, FLORIDA

Niche Products, Inc. was founded in 1995 by web pioneers who know how to market our stores and sell niche products. We are committed to being a leader of online stores for niche product categories - categories that are underserved by traditional retail channels. Through direct-to-consumer online shopping, we offer a much broader selection than brick-and-mortar stores or catalogs can. Ours is a constantly changing marketplace unbound by floor space or selling seasons, thereby allowing us to present unique products to more people than ever before. Niche Products has leveraged the power of the web to create a unique group of specialty stores. We're an online retailer that currently owns and operates online stores, each focusing on a specific niche. For example, HotSauce.com sells just hot sauces, StrollerMania.com sells strollers and PetAficionado.com sells pet products. Because of our limitless shelf space, our stores offer an unparalleled level of choice. Unlike other retailers, we don't limit our product selection. We show you everything that's available and let you decide what's right for you. Each of our stores offer a simple shopping experience that makes it easy for you to find what you are looking for. Since we are an online retailer, we keep our overhead low. This means we can offer you great value. Furthermore, our store managers are constantly searching for new, exciting products. Each day they work to improve the shopping experience at our stores. The potential of the Internet is impossible to ignore. Ecommerce is far and away the fastest growing and most exciting retail channel. And it's "Niche Products" are here to stay.