NEWTACK STRATEGIES, INC.
JUNO BEACH, FLORIDA

Company Summary: NewTack Strategies is a boutique brand management and merchandise licensing agency helping owners of intellectual property and creative work grow their business in new directions by developing marketing programs and licensing campaigns that connect that brand with distributors, licensees, retailers, and consumers. Company founder, Shari Meltzer, is a brand champion and marketing executive with more than 20 years’ experience in developing and promoting distinguished brands, companies, and real property across all channels. Passionate and inventive when it comes to branded products and partnerships, Ms. Meltzer provides fresh thinking and creativity. A collaborative team leader, she manages the strategic direction and customizes the program to achieve your brand and revenue goals. NewTack Strategies promotes brands. NewTack Strategies is a brand management and marketing consulting agency specializing in product licensing. The agency provides a range of services to assist artists and owners of creative intellectual Simply put, Licensing is a ‘Value Add’ marketing and brand extension tool. It is putting your name or brand or artwork on another company’s products. Or, putting someone else’s name or brand on your product. Licensing does not change the core business, but improves the bottom line.