NEW CONCEPT LURES, LLC.
JACKSONVILLE, FLORIDA

About New Concept Lures A number of years ago his interest in fishing was increased as a means of therapy after a major physical injury. When he visited a local tackle shop to update his tackle box, he was surprised to find that they didn't have what he was looking for, but more importantly, that they primarily sold cheap low quality imported tackle. Most appeared to be made for its cosmetic appearance rather than fish catching value. Some could even be referred to as “Chinese junk” they even had the hook eyes painted shut. This experience led him to start designing and making quality effective lures for himself and a few friends starting in 2004. Because of the success with his lures, the friends encouraged him to start a business and he did by forming the New Concept Lures™ brand. At first he limited his production to active fishing friends and several tournament anglers. After more than two years of successful field trials and improved catch results he determined it was time to expand his line of products and sell to the general fishing public. In 2009 added an internet web site but he is still the best kept secret in the tackle industry. The Tournament Pros he supplies still like it that way, but serious fishermen can now enjoy the opportunity for better success and larger catches of fish. Tournament and professional fishermen have been using our Lures for mearly a decadewith great results and $$$! Now you too can catch more fish with New Concept Lures. All our lures are handmade by fishing experts from American made components in Jacksonville FL. New Concept Lures™ designs lures that attract and catch fish! We specialize in Spinnerbaits and our very own Spinner Jig the "Stinger" (Patent Pending). Additionally if you want a special design based on your experience and your local fishing locations/conditions we will fabricate lures specifically designed just for you. Your design is confridential and so is your order. (Don't expect to pay Mega-Mart import prducts prices) Our lures combine 4 of the 5 actions that actually attract fish. This combination makes them much more productive than the normal off the shelf spinner baits. If you are serious about catching fish and want quality hand made tackle from American made components is the best way to go. Innovative and Custom Tackle is our specialty and ALL our tackle carries a money back/replacement guarantee! Our prices are comparable to other “quality” lures purchasable from your local tackle store. Remember the goal is to catch fish and enjoy the sport of fishing, not to try and save a buck and wasting hours on the water with inexpensive big box store low quality gear. We design and make all our tackle and back it for quality and performance! We sell our custom fishing lures at Arlington Bait and Tackle, University Boulevard North, also at Stike-Zone Fishing on Beach Blvd. in Jacksonville, Florida. Contact us today (904) 223-9443 for more details on how our handmade lures can help you enjoy fishing to the fullest. Thank you for visiting our website. Please fill out the following form to request information about our products and services or to provide feedback about our site. When you are finished, click the 'Send' button to send us your message.