NEW CONCEPT LURES, LLC.
JACKSONVILLE, FLORIDA

NEW CONCEPT LURES, LLC is a Jacksonville-based company specializing in the design and manufacture of high-quality fishing lures. Founded by Robert Qmgr Coxey following his pursuit to improve low-standard tackle available, the brand emerged as a solution dedicated to anglers seeking effective gear crafted from American-made components. Established on April 20, 2010, New Concept Lures has gained recognition for its innovative Spinnerbaits and proprietary patent-pending 'Stinger' Spinner Jig. Primarily serving tournament anglers through personal connections since starting in 2004, the company expanded to offer products directly to the general public by 2009 after successful field trials indicated their exceptional performance. Known among industry insiders for effectiveness, New Concept Lures has committed to delivering handcrafted lures that prioritize functionality over mere aesthetics—a common shortcoming of many imported alternatives. In addition to standard offerings, custom lure fabrication tailored to specific fishing conditions and experiences is a specialty at New Concept Lures™, prioritizing confidentiality and personalized service. Offering comprehensive action in fish attraction, their products come with a money-back or replacement guarantee, assuring quality and performance comparable to other premium lures. Strategically located outlets, including Arlington Bait and Tackle and Stike-Zone Fishing on Beach Blvd., provide product access for enthusiasts. For further inquiries or custom requests, potential customers are invited to contact them at (904) 223-9443. Their commitment extends to the ethos of fishing—a sport rooted in enjoyment and quality experiences facilitated by reliable equipment. As a registered Florida company, New Concept Lures, LLC maintains an up-to-date status with an active filing number of L10000042408 and operates under the Fei Number 27-2403169.