NENANI INC.
WELLINGTON, FLORIDA

ABOUT NENANI NENANI was reborn in 2015 as a Latina Leadership platform to feature the talent and contributions of Professional Latin Women who are advancing and succeeding in the US, as well as to support younger Latinas on their journey through mentoring. I originally established NENANI in 2010 as a marketing consulting firm, helping companies find their branding voice, which is another way of how I now support the Latina Leaders featured on NENANI. Born and raised in Ecuador, I moved to the US to complete my university studies. I studied French at La Sorbonne in France, International Relations at Universidad San Francisco de Quito in Ecuador, and received my undergraduate degree in Marketing and an EMBA specializing in International Business from Florida Atlantic University (FAU) in Boca Raton, FL. I’ve worked in international businesses in several functions including financial, operations, marketing and sales, all of which have given me a well-rounded approach to running an international business. I have conducted work in French and Spanish, enjoying every opportunity I get to speak a different language. I want to empower women to reach their goals regardless of their discipline, political inclinations, age or success level. I firmly believe that the advancement of women should be a bi-partisan and truly inclusive initiative, so I welcome and feature women who have distinctively different as well as similar ideas and backgrounds than me. The female empowerment conversation as it stands now has failed to do this, so I’m taking it upon myself to show what diversity and inclusion also mean. It is an important step to chose to leave your country of birth and create a life elsewhere, so I’m especially interested in featuring women that have walked a similar path to mine. Defining and sharing one’s ethnic or cultural identity under “Latina” given our place of birth can be challenging at first, especially when there are significant cultural differences among Latin American countries and within each country. As a Latina, I understand we do not look, speak or think the same way, but I want to add to the conversation of empowering us as professionals and to help other trailblazers reach their goals. ABOUT NENANI NENANI was reborn in 2015 as a Latina Leadership platform to feature the talent and contributions of Professional Latin Women who are advancing and succeeding in the US, as well as to support younger Latinas on their journey through mentoring. I originally established NENANI in 2010 as a marketing consulting firm, helping companies find their branding voice, which is another way of how I now support the Latina Leaders featured on NENANI. Born and raised in Ecuador, I moved to the US to complete my university studies. I studied French at La Sorbonne in France, International Relations at Universidad San Francisco de Quito in Ecuador, and received my undergraduate degree in Marketing and an EMBA specializing in International Business from Florida Atlantic University (FAU) in Boca Raton, FL. I’ve worked in international businesses in several functions including financial, operations, marketing and sales, all of which have given me a well-rounded approach to running an international business. I have conducted work in French and Spanish, enjoying every opportunity I get to speak a different language. I want to empower women to reach their goals regardless of their discipline, political inclinations, age or success level. I firmly believe that the advancement of women should be a bi-partisan and truly inclusive initiative, so I welcome and feature women who have distinctively different as well as similar ideas and backgrounds than me. The female empowerment conversation as it stands now has failed to do this, so I’m taking it upon myself to show what diversity and inclusion also mean. It is an important step to chose to leave your country of birth and create a life elsewhere, so I’m especially interested in featuring women that have walked a similar path to mine. Defining and sharing one’s ethnic or cultural identity under “Latina” given our place of birth can be challenging at first, especially when there are significant cultural differences among Latin American countries and within each country. As a Latina, I understand we do not look, speak or think the same way, but I want to add to the conversation of empowering us as professionals and to help other trailblazers reach their goals. Having been born in the Dominican Republic and immigrating to the United States at a young age, Yai Vargas’ story is one many people can relate to. The cultural and social nuances along with family traditions that were gathered along the way have all been weaved into the very fabric of Yai’s brand, which includes being the creator and leader of The Latinista. As a multicultural marketing expert, Yai has worked with Fortune 100 companies to help develop their connection with the community. Read on to learn more about Yai's inspiring story. Humbled and grateful beyond words. The education I received during my Executive MBA at Florida Atlantic University has been a driver in my professional success and I’m so thankful to Florida Atlantic University – College of Business for this lovely feature on the work I do to give back to the community.