NAPLES EQUITY ADVISORS, LLC
NAPLES, FLORIDA

“once -in-a-lifetime” events in the investment world that have humbled even the best advisors and their followers. Greed and fear were at their best (or is it their worst?). We maintain that it was investors who changed, not sound investment principals. Obsessions with performance created elaborate strategies and overly sophisticated investment products, including derivatives. Investors let uncommon returns overrule common sense. “Too good to be true” turned out to be exactly that.  We strongly believe the time has come to return Losing money in the market is just one way of defining risk. Perhaps more important is the loss of purchasing power caused by inflation. We believe equities provide one of the best ways to offset the threat of inflation. We particularly like companies whose growth of earnings permit growth of dividends. This creates more spendable income even in the face of cyclical declining markets. Accordingly, over the long trend, increasing earnings and increasing dividends enhance the probabilities of increasing market values. Pretty simple strategy,  but it requires pretty intensive research. Which stocks look best? That’s our job!