MUTUAL WHOLESALE LIQUOR INC.
CITY OF COMMERCE, CA

About Mutual Wholesale Liquor Incorporated in 1959, Mutual Wholesale Liquor has been one of Southern California's leading importers, wholesalers, and distributors of beer, wine, and spirits. Mickey and Lillian Beckenfeld, Founders of Mutual Wholesale Liquor, emigrate from Hungary to California. Meet. Marry. And open up Mickey’s Liquors at 3rd & Temple St. in Los Angeles. Mickey buys a company called Mutual Wholesale, which was a home keg delivery company. Mutual Wholesale Liquor becomes incorporated. Irv Tarnov, who later becomes MWL’s General Sales Manager, walks into the 5th & Central store, and lays his credentials on the line. With nothing but a handshake, a 12-year business relationship begins. Mutual Wholesale Liquor also opens its corporate office on Alameda & 22nd. This space functions as the distribution and importation arm of the company. Mutual moves its corporate office to 4510 South Boyle Ave in Vernon, where the company stays until February 2014. Mutual purchases Royal Himmel’s old bottling plant on 26th and Santa Fe, and begins to bottle all their private label products for major chain accounts and the general market. The Beckenfeld’s son-in-law, Harvey Monastirsky, joins the company by starting in sales. Six months later he takes over the Cash & Carry. Mr. John Wilson becomes the General Manager at Mutual Wholesale Liquor on Boyle Ave.