MUSICMASTER, INC.
DALLAS, TX

Enjoy a one-on-one relationship with your own MusicMaster Music Scheduling Consultant and rely on dedicated 24/7/365 support. Until I started using MusicMaster, my music scheduling software was just a utility. Now, I see it as a weapon that helps our radio stations win. Of all the music schedulers I have used, MusicMaster is the most satisfying and complete system. As a consultant, I'm always sharing ideas and suggestions with my clients, usually the first recommendation is to 'get MusicMaster to schedule your music'. I've had the chance to use numerous programs over my long career, and not one system has ever even come close to being as flexible, configurable or as much of a time-saver as MusicMaster has been for me. As a corporate PD with multiple formats to work with, there is no better program for me to use for scheduling music than MusicMaster. Making award-winning local radio isn’t just about the music mix… it’s about everything in-between and all around it. MusicMaster has played a critical part in helping us effectively make great radio every day. One thing that MusicMaster has been able to provide to CMT and many other MTV networks is the opportunity to customize the software to look at the texture, environment and type of video. I could talk all day about what has made me a MusicMaster guy after pledging allegiance to [our former system], but you wouldn't listen until you heard what your station COULD sound like. MusicMaster is my partner. It's how I solve every music problem that surfaces with these off-the-wall formats. I can tell the software what I need to do and, in turn, it shows me the absolute best way to make it happen. MusicMaster is the first music scheduling software platform I've given my complete trust to. It can take the audio-perception you have for your station in your head and create nearly perfect logs, day after day. For me, the software has taken the "What if I could..." ideas and put them into useable scheduling functions. It has been amazing to see over the past years what a difference scheduling with MusicMaster has made in actual ratings! With MusicMaster, each programmer has the ability to build a database designed specifically for him or her. It has helped me better my programming, create a better rotation, and therefore increased my ratings. I refrain from calling MusicMaster a "music scheduling" system; it's really a user-friendly, customizable, music strategy management and delivery system. Our clients with MusicMaster have seen this software become a solid tool that helps maintain focus throughout the entire strategic process We're talking about a very smart software that with the proper preparation can run on autopilot, and that is very important for any presentation scheduler because it gives them more time to imagine the flow and be more creative. The more I use MusicMaster, the MORE I fall in love with its forward-thinking features, great rotations and nearly instant air-quality music logs. I have completely fallen in love with this software. If you are thinking about upgrading, you will not be disappointed with MusicMaster. In a case such as ours where we schedule music in two different languages, MusicMaster has enabled us to customize the process to an extent where I, the scheduler, and the program almost share a conscience. Brilliant! After using MusicMaster for that first month, it was hard for me to imagine scheduling without it. I am constantly learning new and better ways to do things. This year, Radio Veronica had the best year in the ratings since the start of the station in 2003. MusicMaster has been in use since May. I look forward to new demands from our PD, since with MusicMaster our slogan is Everything Is Possible. In my 20 years in radio I've used all kinds of music scheduling systems. None of them has afforded me the control over exactly how I needed the stations I program to sound better than MusicMaster does. A truly superior program that makes programming efficient and flawless. If it's in your mind, it will work in MusicMaster. Having worked with MusicMaster software for almost three decades, and having had the chance to work with other systems as well, I can honestly say it is the best music scheduling software available. Thanks MusicMaster for making our lives easier so we may fill the extra time with other work. MusicMaster has proven to be a multi-layered tool that has transformed my idea of efficiently managing my music television network into a reality. MusicMaster has a great history with its ease of support for clients and aggressively improves the product frequently based on our feedback. We chose MusicMaster because it plays with everyone. We can continue to use it no matter what software we run our "On Air" side with. If you are looking for user-friendly program packed full with the tools to make your station stand out in your market, then add MusicMaster to your station staff. MusicMaster is much more in line with today's programming - the way we operate with multiple radio stations. The people that design the software asked us what we need, and they built it. We made the switch about 3 months ago and it has performed flawlessly: editing is faster, we're getting better rotations and it's way more fun to use. I honestly don't know why we waited this long to switch. Contact MusicMaster Worldwide