MSW RESEARCH, INC.
WESTBURY, NY

Who We Are MSW and ARS both started in 1968 and defined the advertising research industry. On March 11, 2013 MSW Research announced the acquisition of ARS from Comscore resulting in the formation of MSW-ARS Research. This move brought together two of the most respected leaders in advertising research under one roof. The new MSW-ARS continues to provide marketers with the advertising research systems they have come to know and trust as well a full range of innovative brand and advertising research solutions utilized by Top 100 clients. MSW-ARS has a roster of marquee clients of all shapes and sizes representing virtually every product category including; Consumer Packaged Goods, Retail, Financial Services, Telecommunications, Technology, Automotive, and Pharmaceutical industries. We have experience with consumer-based initiatives, B2B and multi-cultural research. We have long standing relationships with the world’s largest Retailer, Manufacturer and Pharmaceutical companies, a testament to our dedication to meaningful client servicing. Since the beginning our focus has been on helping our clients measure, forecast and optimize advertising messages. Our extensive knowledge base and proven models have been extended through innovative, scientific research-on-research to help many of the world's leading advertisers. Our digital solutions are designed to evaluate and optimize campaigns comprising any combination of touch points and we work from strategy development, to all stages of creative development, to in-market tracking. Our behaviorally based products are proven through independent audits to help marketers meet and exceed their business objectives. Our process is embodied in a suite of products that guides our clients from Brand Planning to Activation and then to In-Market Tracking. We do this with a full array of world class solutions including proprietary survey techniques, facial coding, eye tracking, neuro measurement and media planning & forecasting. We Are High Touch… we listen, we design and we deliver, with a customer experience second to none. Our Pricing is More Than Competitive… we have operational efficiencies and a philosophy of delivering value. And We Are Always Innovating… recently awarded a US Patent for our innovative Outlook® Media Planner. Help Provide Every client relationship is managed by a senior staff member with 10+ years of experience and is supported by an account team that is among the most experience in the industry. Our staff continually demonstrates the ability to understand and solve the business challenges of our customers and we measure their success, MSW-ARS‘s success on our client’s success. Additionally they are knowledgeable not only of MSW-ARS measures and methodologies but are also very accustomed to working with the data of other research providers. Our account teams are backed by decades of experience from other internal resources and teams, including, R&D, Knowledge, Programming and Operations. We have some of the best and brightest minds in the industry. They relish the challenges presented by our ever evolving advertising/media/product/social/etc. landscape. And design solutions to meet our clients’ needs and surpass their expectations. They draw upon their depth of experience and sound research principles and we provide them with a toolbox that is absolutely second to none in the industry; cutting edge and best in class; knowledge databases, analytic tools, software engineers, data processors, support structure, and our own measures and systems that are backed by independent validation. MSW-ARS has a long and proven heritage of research quality and excellence in execution. Our documented processes and quality control checks ensure the highest quality sampling, fielding and research data as a standard operating practice. Our investments in automation have not only reduced our standard result delivery times but also provide increased flexibility when expedited timing is needed. These same automations fuel the competitiveness of our pricing and enable us to deliver world class marketing research at competitive prices. " The team is very responsive to any changes that I throw at them at the last minute. They are very good at asking questions and making suggestions when things do not look right or when my instructions are inconsistent. It is a great crew. They are a major reason I continue working with MSW-ARS. " " It had been some time since my last DTC TV research. You were very helpful with explanations and very patient with the "to & fro's" multiple stakeholders during questionnaire development finalization. " " As usual you really came through turning toplines around quickly and always being available throughout a grueling schedule of ad testing. You were able to provide presentations at very short notice which allowed our agencies to meet very short turnaround times and meet network delivery schedules. I would have been lost without them. Thanks. " We are passionate about validated metrics, that is, metrics that are predictive of business results. We’re equally as passionate about turning those metrics into stories. We combine solid research with senior staff experienced in brand building strategy and outstanding client service. Full range of research solutions to support advertising and marketing decision-making