MORRISON INDUSTRIAL, LLC
GRAND RAPIDS, MI

Mission Statement "Morrison Industrial Equipment Company is dedicated to being a reliable service company offering complete satisfaction with our products and services. Our highest priority is to assist our customers in solving their problems." Al and Mary Morrison founded Morrison Industrial Equipment in 1953 - a family-owned and family-minded company, along with their sons, Bill, Jack and Dick. Founded in Grand Rapids, Michigan, chosen because of it's diverse industrial base, and as importantly, its strong family values. They began with six employees, and one collective focus... Though we located our first branch in a relatively small market, within a short time Morrison grew into one of the largest lift truck dealerships in the United States. Today, with facilities located in 11 cities throughout Michigan and northern Indiana, Morrison pioneered a path to go where no others have gone. We have grown our company by becoming a part of small communities, living where we work so we can better service our customer base. Over the years the Morrison family has consistently reinforced our company vision for improved customer service. We have the necessary resources to develop, grow and support our branch capabilities, like our , has grown its short-term rental fleet to over 650 units with an additional 400 trucks on long term lease. As a sales organization we are able to provide our customers with products supplied by over 70 quality manufacturers, our flagship lines being for your business.