MORGAN AUTO GROUP, LLC
TAMPA, FLORIDA

Welcome to Morgan Auto Group It takes vision and purpose to build a great business, along with a dedication to quality vehicles and excellent customer service, to create one of the most successful auto groups around. That’s exactly the formula that was used by Larry C. Morgan when he set off to build Morgan Auto Group. The result is a successful dealer group with 23 different locations, serving drivers in Tampa, Gainesville, Ocala, Lake City, Sarasota, Naples, Brandon, New Port Richey, and the surrounding areas. The story of Morgan Auto Group starts out with Larry Morgan acquiring Toyota of Tampa Bay (then Precision Toyota) with his son Brett in 2004. In Larry’s “previous life” he grew a Clearwater based retail tire business Don Olson (that he purchased in 1991) from around 60 stores into the 600 retail giant Tires Plus. While Larry is no longer in the Tire Business per se over the years, the vision has gotten bigger, and today Larry Morgan and his son, Brett Morgan, own and operate the entire auto group. In 2004 Larry Morgan was inducted into the Tampa Bay Business Hall of Fame based on his success with Tires Plus. In 2008, Toyota and Time magazine recognized Larry Morgan for his success in sales, customer service, and charitable work in the community, and Tampa Bay CEO Magazine called him one of the Top 100 Most Influential Business Leaders in Tampa bay in 2009. From humble beginnings on a farm in Northeast Missouri, Mr. Morgan worked his way to and through the University of Missouri where he graduated with a BS in Business Administration. After graduating, he served, was honorably discharged from the US Army, and accepted a position with The Firestone Tire & Rubber Company where he flourished until 1972. For the next 18 years Mr. Morgan built a small 7 store tire dealership into a 137 store chain. In 1990 he developed his own tire company, Tires Plus. Within a 10 year period, Mr. Morgan built his business to 603 locations in multiple states. He was inducted as a Member of the Tire Industry Association’s Hall of Fame in 2008. He also served as President of The Tire Industry Association. In 2000 Mr. Morgan sold his Tires Plus business and began dabbling in the automotive industry with a 50% interest in a dual Honda/Volkswagen dealership. Embracing this industry, Mr. Morgan began building his automotive empire with the purchase of Toyota of Tampa Bay in 2005. To date he has amassed 20 franchised dealerships under the Morgan Auto Group umbrella located from Lake City to Sarasota selling Honda, BMW, Ford, Lincoln, Nissan, Mitsubishi, Toyota, Lamborghini, Mini, Buick, GMC, Chevrolet, Cadillac, KIA, Volkswagen, and Mercedes Benz car lines. In September 2015, a KIA store was added in Columbia, Missouri. Recent acquisitions include Sun Toyota in New Port Richey, FL in February 2016, the Rountree Moore dealerships in June 2016 which include five locations in Lake City, FL, Mercedes Benz of Gainesville in December 2016 and Naples Dodge Chrysler Jeep Ram and Mazda in February of 2017. Highly recognized in the automotive industry, Mr. Morgan was named Florida’s 2009 TIME Dealer of the Year by the Florida Automobile Dealers Association. His stores have been separately honored as well for their individual positive performance. Morgan Family Ventures also owns Morgan Construction Mgmt Services, a building contractor; Beth Ingram & Associates, Inc. and Integrity Therapy Solutions which are large therapy providers; Compark 75, a warehouse and office Commerce Park; Creative Sign Designs, Inc.; and HR Hernando, LLLP, real estate holding entity. Mr. Morgan serves as a member of the Board of Directors of USAmeriBank and is a Board Member of SunTrust Bank of Tampa Bay. He has been honored by the Tampa Bay CEO Magazine as CEO of the Year and 100 Most Influential Business Leaders. In 2004 he was inducted into the Tampa Business Hall of Fame, in 2012 received the Golden Flame of Philanthropy Award and in 2014 won the prestigious Entrepreneur of the Year award. Mr. Morgan takes an active part in our community and is past Chairman of the Board of Directors of BayCare Health Systems, Inc. and The Florida Automobile Dealers Association. He is the Past Chairman of the Board for Morton Plant Mease Health Care where he also contributed 5 million dollars to build the new Morgan Heart Hospital. He is a Member of the Board of Directors of the Florida Council on Economic Education, past Chairman of The Valspar Championship, the annual PGA golf tournament played at Innisbrook each year for the benefit of area charities and is a member of the Pasco Economic Development Commission. Welcome to Morgan Auto Group It takes vision and purpose to build a great business, along with a dedication to quality vehicles and excellent customer service, to create one of the most successful auto groups around. That’s exactly the formula that was used by Larry C. Morgan when he set off to build Morgan Auto Group. The result is a successful dealer group with 23 different locations, serving drivers in Tampa, Gainesville, Ocala, Lake City, Sarasota, Naples, Brandon, New Port Richey, and the surrounding areas. The story of Morgan Auto Group starts out with Larry Morgan acquiring Toyota of Tampa Bay (then Precision Toyota) with his son Brett in 2004. In Larry’s “previous life” he grew a Clearwater based retail tire business Don Olson (that he purchased in 1991) from around 60 stores into the 600 retail giant Tires Plus. While Larry is no longer in the Tire Business per se over the years, the vision has gotten bigger, and today Larry Morgan and his son, Brett Morgan, own and operate the entire auto group. In 2004 Larry Morgan was inducted into the Tampa Bay Business Hall of Fame based on his success with Tires Plus. In 2008, Toyota and Time magazine recognized Larry Morgan for his success in sales, customer service, and charitable work in the community, and Tampa Bay CEO Magazine called him one of the Top 100 Most Influential Business Leaders in Tampa bay in 2009.