Although Neil started Moore Studios in 1985, it wasn't until 1988 that he began creating imagery for the advertising and business industries. In 1993 he entered into the digital post production side which at the time was a great way to be able to "hang on" to his images a little longer before they went the press. As the capabilities of computers, cameras and software have advanced, so has Neil's ability to create imagery that conveys the messages his clients seek while allowing him to bring his own vision to the process. Staying focused on the clients needs is his "Motto" as new technologies and challenges arise.