MIKE DICKMAN, INC.
LIGHTHOUSE POINT, FLORIDA

as Marketing Services Manager. Mike’s primary task was to resurrect Bertram’s corporate image as the company emerged from bankruptcy. To assist in the task, Mike retained and directed McFarland & Drier Advertising and Pinkhaus Design, both top rated firms in the country at the time. Mike guided both firms to create what has been documented as the most revolutionary and acclaimed campaigns in the industry’s history. One year later, Mike became an entrepreneur when he began his own advertising and graphic design agency. represented clients from real estate, marine, industrial and commercial markets. Simultaneously, Mike’s family was busy with its own burgeoning entrepreneurial venture, Ferretti of America, Inc. FOA imported, marketed, sold and serviced luxury Ferretti motor yachts from Italy. Mike sold his agency in 1997 to join the family business. Utilizing his marketing and advertising background, Mike developed the marketing, advertising and publicity strategies for the Ferretti product. This included the design and placement of print ads in national and international consumer, trade and specialty magazines as well as direct mail campaigns. Mike also developed cross marketing relationships and events with other high-end consumer products. The design and construction of Boat Show displays were also Mike’s responsibility as well as set-up and break down. Utilizing his business organizational and software experiences, Mike designed a server based CRM to track owner information, warranty claims and databases. Mike also set up interoffice communication through a local and broad area network. Additionally, Mike was responsible for the accounting, warranty claims and invoices, insurance policies, and payroll administration. In 1998 Mike’s responsibilities doubled as Mike and his father founded another Italian motor yacht import company, Pershing of America, Inc. Between 2001 and 2005, Mike worked on several projects including the development of a wireless monitoring device for boats, and distribution and marketing plans for manufacturing companies. Mike also spent time in the retail industry and was a leader in the shopping center’s merchant association. , which had performed really well for them. (As of the time I’m writing this, according to Open Site Explorer it has 197 linking root domains from sites including BBC, Business Insider, Fortune, Vox, CNBC, and Entrepreneur — impressive!) We’ve reached out to publishers to collaborate during content production, assuming that if the publisher feels ownership over the content and it’s created to their specifications, they will definitely publish it. since you have to account for production timelines and getting client feedback and approval. In-house brands have a more feasible shot at newsjacking if they don’t have to worry about a long internal approval process. . Don’t leave publishers wondering, why is this company making this content?” Getting to the heart of why your content is rejected by publishers can be extremely helpful — we collect this information, and it’s invaluable for spotting things we can tweak during content production to increase our success rate. When a publisher tells you “no,” many times they will give a brief explanation why (and if they don’t, you can ask nicely for their feedback).