MICHELLE ALTERIO, INC.
POMPANO BEACH, FLORIDA

since my college years. I fell in love with marketing research during my MBA program and immediately began my career as an Analyst which progressed into Nomenclature Market research, eMarketing, eBusiness and now Digital Marketing. I typically find myself acting in the operations role leading digital transformations which includes everything from mentoring teams and developing the pipeline marketing and sales process, piloting and implementing paid digital media plans, performance management, administrating the MAP and SFA platforms, developing the data architecture all the way into KPI development and Digital Storytelling . Industry experience includes Software, Business Services, Telephony, Tele-Health, Financial Services, Nomenclature Research, Healthcare and Construction. My passion for excellence is driven by a lifelong thirst for knowledge, optimism and a geniune love of people, culture and behavior. ​ My resume includes senior management positions at several Fortune 500 companies in the communications and software industries as well as serving as consultant to several businesses in the health care and financial services sectors. I have a broad range of experience in launching new platforms and helping companies achieve their next stage of growth by improving marketing effectiveness and becoming more customer-focused. MBA in Marketing Research and BA in Business Management as the Director of Worldwide Operations at Unify, an Atos Company (fka, Siemens Communications) and Citrix Systems. In both, I directly led the development of six marketing automation platforms, campaign management systems and data management tools. Recent executive level freelance projects include a Pardot and Salesforce reconfiguration and optimization projects, Paid and Unpaid Digital Marketing (Email, Search, Display, Social and SEO), Telephony implementations, pipeline optimization, scoring and data model development with several large data migrations. At B2R Finance (Lending.com), we hired Michelle to provide strategic and tactical support for a variety of sales / marketing ops needs. Our sales lead funnel tracking was far from optimized and she provided both the strategy on how to improve it, and then rolled-up her sleeves to provide specific system requirements for our technical team to deploy… I would highly recommend her for a role in any company that is looking to improve their digital strategy & footprint. Michelle is a highly skilled digital marketing expert, capable of solving complex issues and creating/executing highly effective strategies and tactical programs to achieve business goals. Able to work with multiple functions and personalities to build support and the necessary coordination with IT, product, sales, marketing, etc..and with outside agencies, suppliers. Successfully designed and executed comprehensive digital marketing program achieving record results despite budget and infrastructure constraints. An entrepreneur, passionate marketer, avid traveler & unshakable optimist dedicated to helping you become a successful business owner, CMO or marketer. Find our more about me