MICHAEL MACKENZIE LLC
ROSWELL, GA

Carefully crafted and regularly refreshed web content feeds the search engines, communicates your message and provides opportunities for conversion. Quality collateral for technical, end-user or channel audiences details the uniqueness of your products and services while consistently communicating the value of your brand. Case studies are often your best single piece of collateral. Customer success stories — captured via phone interview with your happiest customers — describe not only how your product or service operates but how it made your customer successful. Developing and publishing appropriate and timely content through social media outlets — identified and matched to your target audience — helps to maintain your presence across other channels where research is done and decisions are made. Growing businesses add sales and then service staff long before they find the budget to invest in important functions like marketing and public relations. This often leaves development of marketing communications programs and other important business development and event marketing functions relegated to other often overworked team members. In a perfect world your second hire would be a seasoned marketing executive to oversee all of your prospect and customer communications efforts. But until you move to that perfect world, follow the path of dozens of other Technology and Professional Service firm owners and engage the resources of Michael Mackenzie Communications. Growing businesses add sales and then service staff long before they find the budget to invest in important functions like marketing and public relations. This often leaves development of marketing communications programs and other important business development and event marketing functions relegated to other often overworked team members. In a perfect world your second hire would be a seasoned marketing executive to oversee all of your prospect and customer communications efforts. But until you move to that perfect world, follow the path of dozens of other Technology and Professional Service firm owners and engage the resources of Michael Mackenzie Communications. Got it! Check your inbox to confirm your subscription.