MEWA, LLC
WINTER PARK, FLORIDA

The History of Mewa We believe the environment in which we live, work and play in is extremely important in shaping our sense of being. When we first set out, our philosophy is simple: to create an environment where we can be creative and in turn, the essence of creativity can be shared with the rest. The genesis of our name was first conceived in 1994. Before our store was completed, we registered Mewa�.com in August 1997 and while the store was being built, we worked tirelessly on the interior and exterior layouts as well as renovations in readying the store for our first day of business. An online presence was enthusiastically launched Mewa.com on April 1, 1998. Four months later, our retail store was officially opened for business. We joined the bandwagon of Facebook on June 5, 2012 by creating a page under "Mewa Frame". Mewa� Boleh! A 2-year ordeal started when we received a registered letter from a textile service company in Wiesbaden, Germany on May 12, 2007. MEWA Textil-Service AG & Company with development, supply and servicing of reusable textiles for industry, commerce and the skilled trades has 41 locations in Europe. The German-based company with EUR 428 million turnover in 2008 celebrated their 100th year in 2008 but did not make any offer to purchase mewa.com until the above mentioned date. Meanwhile, we registered the site in 1997. Mewa.com has since been actively used to promote our company and 10 years lapsed before they approached us. Our discussions with them faltered which led to a case against us with the World Intellectual Property Organization (WIPO) Arbitration and Mediation Center in Switzerland. We hired a lawyer in Kuala Lumpur and after several delays, a final decision was rendered on August 3, 2009 stating that �the complainant was denied�. We won the case! We are one of the few David vs. Goliath cases such as the McCurry case whereby a fast food giant loses an eight-year legal battle against a Malaysian curry restaurant (http://www.guardian.co.uk/news/blog/2009/sep/08/mcdonalds-mccurry-legal-battle-malaysia). Mewa�'s Name Spelled without an "h" as in "Mewah" which means "luxury" in Malay, the national language of Malaysia, "Mewa�" in Mandarin literally means "to beautify." Inspired by the store owner's mother, Madam Beh Bi Yeang, who has been instrumental in the creation of the store, her middle name, "Me," which means "beauty" in Mandarin becomes imbued in the first part of our company name. Mewa� in essence, is an embodiment of three different elements: 1. The harmonic completion of human desire for perfection in philosophic and practical terms; 2) The juxtaposing of our Malaysian nationality as well as our ethnic Chinese identity; 3. The preservation and enhancement of beauty and value of our customer's prized collections. Mission It is our mission to give our customers the best selections of superior picture framing products and services that foster creativity, artistry and self-expressiveness. We envision our company's name to be synonymous with framing products and services. We can achieve this goal by constantly striving to provide the best selections, excellent service and affordable prices to win your loyal support. The lion dances into Mewa For the first time since Mewa�s inception, we had had the pleasure of welcoming the traditional lion dancers into our store for the first time on February 20, 2010 at 2:15 PM. We were simply thrilled beyond words as the dance is equated to summon good luck and fortune. The doors were flung open, some Mandarin oranges and two packets of red packet (ang pow) were placed on a stool for the lion dancers as they worked their ways into the store. We look forward to welcoming them into the store again next year. The lion that entered Mewa was based on the historical figure of Liu Bei, one of three blood oath brothers in China who swore to restore the Han dynasty as recorded in the classic, Romance of the Three Kingdoms. Liu Bei is the eldest of the three brothers and Liu Bei lion dancers feature a yellow face with white beard and fur with a multi coloured tail with white and black undersides. There are three coins on the collar. This lion is used by schools with an established Sifu (teacher) or organization and is known Rui shih (Shui Shi) or The Auspicious Lion. For more, visit http://en.wikipedia.org/wiki/Lion_dance. A Kedahan product for a Malaysian leader His Excellency Tun Dr Mahathir was a proud recipient of our CBX shadow box, commissioned by Mr Lim Lye Huat, onwer of Lye Huat Stone and Art Gallery in Napoh (near Jitra). A rare store was placed in the 12" deep x 15" high x 15" wide shadow box and was presented to the then Prime Minister of Malaysia on October 23, 1999 during their auspicious opening. (Source: Guang Ming Daily, Malaysia) Mewa�'s History We celebrate our anniversaries by offering special discounts for our customers but when we turned 10th in 2008, the lengthiest duration of sale for a period of 4 months from June 1 - Sept 1, 2008 was observed. We offered a slew of attractive discounts which feature "10" as a theme. 10% of discount for all yellow-tagged items, 10% and 10% for all white-tagged items, and 10 ready-made frames get you 1 FREE frame of the same value/price. We also gave away free Mewa� shopping bag with purchase amount of RM30 and above. The entire exterior of the store was given a face lift with a touch of white paint but most importantly, we re-branded our signage to feature our corporate logos in Chinese and English. To increase visibility to our decade-old site, Mewa�.com, is further reinforced in our facade signage, vehicular graphics as well as other promotional items. Zi Yi, Mewa�'s little spokesperson From July 20 - September 20, 2009, we celebrated our 11th year sales and in October, we introduced the forever curious, the unequivocal and the always eager to try out anything spokesperson for Mewa�, little 3 year-old Zi Yi when she celebrated her birthday on October 10. She has such an adventurous soul with a taste for good life. In October of 2009, we introduced the forever curious, the unequivocal and the always eager to try out anything spokesperson for Mewa, little Zi Yi who has such an adventurous soul with a taste for good life. Understandably, the 3-year old�s thirst for affection never stops. Nonetheless, Zi Yi has an insatiable eye for style and is a creative spirit. We suspect that she likes to be at the centre of action which explains why she sweeps the floors after we fail to get it up to her high standards. She orders us around and when it comes time to unwinding, she pampers herself in a space that lifts her mood. We truly enjoy having her around and we hope you would too!