METHODGROUPE LLC
DAVIE, FLORIDA

Based in Davie, Florida, MethodGroupe LLC is a well-rounded marketing agency that caters to brands seeking all-inclusive service offerings. Launched by Keric Smotrilla back in 2008, the company has grown from his extensive three-decade-long experience in both traditional and digital advertising spheres. At its helm, Keric oversees operations, production, and technical integration, drawing on insights from his time at Federated Department Stores and Ogilvy & Mather Worldwide. Valerie Pusceddu, a key player in the leadership team, serves as a Principal focusing on media and strategic solutions for clients. Her impressive career spans nearly two decades and includes navigating multicultural markets across continents, having managed robust marketing campaigns for renowned brands worldwide since her days at Ogilvy Miami during the dawn of internet advertising. Adding to their strategic prowess is Alex Winokur, who specializes in strategy, media, and analytics with over seven years in the industry. Her solid grounding in analytics, backed by multiple Google Analytics certifications, ensures MethodGroupe develops effective media strategies tailored for each client's unique needs, enhanced by her polyglot capabilities. In technology circles within the agency, Fernando Sanchez stands out as a Chief Technologist. His expertise covers applied sciences, from inception to implementation, fortified by his education in Mechanical Engineering and Computer Science. Meanwhile, Hilda Landrove blends her rich Cuban heritage with passion for media-backed by an impressive degree in marketing from Florida International University-to bring fresh ideas to the team, which she balances between music and photography. The agency also includes Robert Woods as a Media Assistant. His diverse academic background combined with hands-on experience in real estate and media research enriches MethodGroupe's strategy execution, augmented by his international teaching tenure in English. Led by a trio of Principals-the aforementioned Keric Smotrilla, Valerie Pusceddu, and another leader yet to be identified-MethodGroupe is steadfast in delivering comprehensive support for brands navigating the digital landscape. Located at 4301 S. Flamingo Rd., Davie, Florida, they leverage their status as an FLAL company-a testament to their credibility and commitment since incorporation on November 20, 2008. They stay current through key corporate updates like a Dissociation Memorandum from October 2, 2017, with the latest annual report filed for 2025 due in January.