METHODGROUPE LLC
DAVIE, FLORIDA

Keric is the founding member and one of three Principals at MethodGroupe. Focusing on operations, production and technical integration across all agency services, his 30+ years of collective experience in Traditional and Digital advertising have helped him develop a keen sense of what works. Keric started his career at Federated Department stores and spent several years at Ogilvy & Mather Worldwide before founding MethodGroupe in 2008. Valerie is a Principal at MethodGroupe focusing on media and strategic solutions for our clients. Val has nearly 20 years of experience working across several disciplines, 2 continents and multi-cultural markets. Her career started at Ogilvy in Miami at the start of internet advertising age and continued with Zimmerman Advertising, launching their digital division for retail specific clientele and later with MGSComm. Throughout her career, Valerie has directed multi-million dollar marketing budgets for national and global brands, including Wakefern Food Corp., Discovery Channel, Sony Pictures Television, Unilever Knorr, Southeast Toyota, BB&T, Nestle, McDonalds, Pep Boys, Friendly’s Restaurant, White Castle, Ashley Furniture HomeStores, Party City, Firehouse Subs Restaurant, Atlantis Resorts, Mexicana Airlines, Mexico Tourism, Terra.com, DHL, SAP, American Express and Kraft Foods (Tang, Clight) to name a few. Valerie also enjoys painting and drawing in her free time and is a student of Kabbalah. Alex Winokur forms part of our strategy, media and analytics team. She was born and raised in Miami and has over 7 years of experience in the industry. Grounded in Analytics knowledge (and Google Analytics certificates), her first priority is building strategic media solutions for our clients. With a diverse work background and education from Florida International University, Alex provides MethodGroupe with a range of tools. Alex also happens to be a polyglot who enjoys learning different languages and seeking out new cultural experiences. Fernando Sanchez is the primary technologist within MethodGroupe. His involvement ranges from inception to implementation of applied sciences in order to facilitate external and internal needs. He holds a BS in Mechanical Engineering with a minor in Computer Science. Whenever an innovative approach is desired, this exceptional skillset makes him uniquely qualified to provide solutions for any breadth of problems. Hilda Landrove is a Media Assistant on our media team. Born and raised in Cuba, during her earlier studies as an Economist she realized that her real and true passion was marketing. Once she moved to the U.S she began new career endeavors, graduating from Florida International University with a Business Administration and Marketing degree. You can find her immersing herself in the media world, looking for the best ways to connect users with our clients’ brands. But that’s not all, she also enjoys music and capturing nature’s simple shapes through the lens of her camera. Robert Woods is a Media Assistant on our media team. Robert was born and raised on Florida’s Gulf Coast in Sarasota. He earned a B.S. in Social Science from Florida State University, a B.A. in Management from the University of South Florida – St. Petersburg and a MBA in Marketing Strategy and Management from the University of South Florida. Prior to working with MethodGroupe, Robert was involved in real estate and media research. He also taught English at corporations such as Kimberly-Clark, Reckitt Benckiser and Centenario Internacional in San José, Costa Rica. Outside of the advertising world, he enjoys traveling, college football, biking, Siesta Key beach and sharing good times with friends and family. Michael Freire is the Search Engine Specialist at MethodGroupe. Mike was born and raised in Miami, where he earned his Marketing degree from Florida International University. Shortly after graduation, Mike dove right in to life as a digital marketer. Over the past few years, Michael has developed strong expertise in research, analysis, and interpreting media usage. Outside of his digital world, you can find Mike near the ocean, on the basketball court working on his shot, or spending quality time with his loved ones. Keric is the founding member and one of three Principals at MethodGroupe. Focusing on operations, production and technical integration across all agency services, his 30+ years of collective experience in Traditional and Digital advertising have helped him develop a keen sense of what works. Keric started his career at Federated Department stores and spent several years at Ogilvy & Mather Worldwide before founding MethodGroupe in 2008. Valerie is a Principal at MethodGroupe focusing on media and strategic solutions for our clients. Val has nearly 20 years of experience working across several disciplines, 2 continents and multi-cultural markets. Her career started at Ogilvy in Miami at the start of internet advertising age and continued with Zimmerman Advertising, launching their digital division for retail specific clientele and later with MGSComm. Throughout her career, Valerie has directed multi-million dollar marketing budgets for national and global brands, including Wakefern Food Corp., Discovery Channel, Sony Pictures Television, Unilever Knorr, Southeast Toyota, BB&T, Nestle, McDonalds, Pep Boys, Friendly’s Restaurant, White Castle, Ashley Furniture HomeStores, Party City, Firehouse Subs Restaurant, Atlantis Resorts, Mexicana Airlines, Mexico Tourism, Terra.com, DHL, SAP, American Express and Kraft Foods (Tang, Clight) to name a few. Valerie also enjoys painting and drawing in her free time and is a student of Kabbalah. Alex Winokur forms part of our strategy, media and analytics team. She was born and raised in Miami and has over 7 years of experience in the industry. Grounded in Analytics knowledge (and Google Analytics certificates), her first priority is building strategic media solutions for our clients. With a diverse work background and education from Florida International University, Alex provides MethodGroupe with a range of tools. Alex also happens to be a polyglot who enjoys learning different languages and seeking out new cultural experiences.