METHODGROUPE LLC
DAVIE, FLORIDA

MethodGroupe LLC is a full-service marketing agency headquartered in Davie, Florida. The company was founded by Keric Smotrilla in 2008 after his extensive experience spanning over three decades in both traditional and digital advertising. Keric focuses on operations, production, and technical integration across all agency services, leveraging his background at Federated Department Stores and Ogilvy & Mather Worldwide. Among the key leadership team members is Valerie Pusceddu, who serves as a Principal with a focus on media and strategic solutions for clients. With nearly 20 years of experience working in multiple disciplines and multicultural markets across two continents, she has managed multi-million dollar marketing budgets for significant brands worldwide. Her career journey began at Ogilvy Miami during the early days of internet advertising. Alex Winokur, a member of the strategy, media, and analytics team, brings over seven years of industry expertise. Grounded in analytics knowledge with several Google Analytics certifications, her diverse background from Florida International University equips MethodGroupe to build strategic media solutions tailored for clients. She is also known for her linguistic skills, being a polyglot. Fernando Sanchez enhances the agency’s technological capabilities as its primary technologist. His expertise in applied sciences ranges from inception to implementation, grounded in his BS in Mechanical Engineering and minor in Computer Science. Hilda Landrove, who serves on the media team, merges her passion born in Cuba with her marketing degree from Florida International University. Besides immersing herself in the media world, she enjoys music and photography. Robert Woods joins the media team as a Media Assistant, bringing his extensive academic background and practical experience from previous real estate and media research roles, alongside teaching English internationally. The agency is led by three Principals: Keric Smotrilla, Valerie Pusceddu, and an unidentified third principal, ensuring a wide-ranging perspective in managing client needs. With its headquarters located at 4301 S. Flamingo Rd., Davie, Florida (33330), MethodGroupe LLC provides comprehensive support to brands seeking success in the digital age. MethodGroupe is recognized as an FLAL company by the state of Florida and was incorporated on November 20, 2008. The last corporate event recorded was a Dissociation Memorandum dated October 2, 2017, with their annual report filed for 2025 due on January 2nd.