METAMAVEN LLC
LOXAHATCHEE, FLORIDA

is a practical guide for business leaders who are passionate about leveraging machine intelligence to enhance the productivity of their companies and the quality of life in their communities. If you love driving innovation by combining data, technology, design, and people to solve real problems at an enterprise scale, this is your playbook. This book is a balance between the two. We won’t overload you with details on how to debug code, but we also won’t bore you with endless generalizations that don’t help you make concrete business decisions. Instead, we teach you how to lead successful AI initiatives by prioritizing the right opportunities, building a diverse team of experts, conducting strategic experiments, and consciously designing your solutions to benefit both your organization and society as a whole. Marlene guides global customers such as LinkedIn, Paypal, L’Oreal, and WPP on enterprise AI innovation. Her expertise in enterprise software and best practices helps corporations successfully evaluate, develop, and integrate emerging technologies. Prior to Metamaven, she built go-to-market sales teams at high-growth companies like UStream, Wizeline, and Sales Bootcamp and was COO of Xanadu, a leading strategy and design firm in emerging technology. She’s recognized by INC as a Every business needs an edge. Stay competitive with customized automated solutions. Artificial Intelligence is not a silver bullet for sales & marketing wins, but data-driven and automated technologies help savvy business leaders gain an edge over competitors and tap into undiscovered markets. Whether you want to maximize the impact of your marketing campaigns, convert sales prospects to new customers, or optimize your products for retention and revenue, we can build an automated solution using the latest techniques in data science, machine learning, and artificial intelligence. THE BUSINESS CHALLENGE Attention is scarce, especially on fast-moving platforms like Twitter. Our customer, a technology company, already successfully built a social audience of tens of thousands of followers in their niche, but wanted a more reliable method to generate engaging content without manual human curation. THE BUSINESS CHALLENGE Consumers now spend more time on messaging platforms than social networks. Our customer, a global CPG company, wanted to diversify their digital engagement with younger audiences to drive product sales. They also wanted to educate their executives on how to optimize chatbot development and marketing. We designed a conversational experience on Facebook Messenger which suggested dynamic product recommendations based on unique user characteristics. The product was ranked #1 in its category in the Facebook Bot Store and enabled the brand to reach a surprising new demographic. Engagement rates with the bot were 5x higher than with comparable email campaigns. THE BUSINESS CHALLENGE Every business wants to understand and respond to how their customers feel about their products and services, but survey data is biased and incomplete. Our customer, a media & entertainment company, had previously done studies on customer reviews collected manually, but wanted to extract insights from user-generated content on a myriad of review websites. We first combined disparate data sources into a centralized view and worked with business experts to design an automated analysis solution to better understand product details and contextualize customer reviews. Our insights enabled the customer to rapidly identify customer issues and offer personalized resolutions. THE BUSINESS CHALLENGE THE BUSINESS CHALLENGE Enabling customers to quickly find and access company and product knowledge is critical to the success of running any business, especially a multibillion dollar public company. Our customer needed to improve the search results and relevance for their consumer-facing FAQs and knowledge base, which they previously powered with keyword search. THE BUSINESS CHALLENGE Ready To Grow Your Business With Machine Intelligence? Describe Your Top Business Challenges In Detail Describe Your Top Business Challenges In Detail