MERRITT MARKETING SOLUTIONS, LLC
FORT LAUDERDALE, FLORIDA

Teri’s 25 years of experience in the hospitality & lifestyle industries enables her to provide strategic direction and execution in all areas of marketing & digital. She has a broad understanding of consumers across multiple geographies and demographics with her experience as brand marketing leader in both North and South America, Europe and the Middle East for various hotel types and their unique needs from Economy/Moderate Tier, (i.e. Fairfield Inn by Marriott), to Lifestyle brands (i.e. Renaissance Hotels and the Autograph Collection) to Signature upscale brands (i.e. Marriott Hotels) on up to Luxury brands (i.e. JW Marriott Hotels and Resorts). She ensures the utilization of the correct distribution channels to drive profitable demand and achieving optimum ROI or ROAS (return on advertising spend) to all interested parties – ownership and management. Supported field Sales teams with sales tools and collateral with which to appropriately sell Established process to facilitate hotel business positioning to achieve owner’s priorities Development and management of individual hotel marketing plans to include advertising, eCommerce, digital marketing, PR, events, photography, collateral, social media, content development, partnerships and promotions – customized for each hotel based on unique market dynamics, competitive environment and business goals. Provided marketing and organizational support for: We Are a Marketing Consultancy Passionate about Delivering "Results-Driven" Marketing & Digital Solutions. .  As an expert Marketing Consultant, she is not only innovative, but also passionate about determining and applying the correct mix of marketing, digital and social media business solutions for her clients and stakeholders.  With an innovative spirit and global mindset, she has been successfully leading and re-inventing the marketing, digital and distribution efforts in the hospitality industry for one of the world’s largest hotel brands – Marriott International. As the founder and CEO of Merritt Marketing Solutions, Teri stands at the ready and poised to address your most complex or most simple business marketing challenges.