MEDTECH MOMENTUM, INC.
ALTAMONTE SPRINGS, FLORIDA

Why we do it? Our core values support our vision, shape our corporate culture and reflect the essence of who we are. Do you really know why you are in business? Why you exist as a company? We, at MedTech Momentum are in business to help you answer those key questions, define your narrative and craft and execute with you a marketing engine that will help you attract the right team and the right customers – people and companies who are with you for the right reasons; because they believe in what you believe. Why we do it? Our core values support our vision, shape our corporate culture and reflect the essence of who we are. Do you really know why you are in business? Why you exist as a company? We, at MedTech Momentum are in business to help you answer those key questions, define your narrative and craft and execute with you a marketing engine that will help you attract the right team and the right customers – people and companies who are with you for the right reasons; because they believe in what you believe. In business to deliver a unique MedTech experience that happens to be in marketing. WE ARE A MEDTECH ORGANIZATION THAT PROVIDES MARKETING SERVICES... NOT THE OTHER WAY AROUND! Our breath and depth of experience working with Medical devices in the US and internationally, in the past 20 years is unmatched for a marketing firm. Our passion is to use our know-how to help you achieve your objectives. We are much more than a marketing agency; we are a true extension of your Marketing Department. Business Model If you can choose to work with MedTech Momentum on a specific project (i.e. website, brochure, surgical technique etc.) you also have the opportunity to take advantage of our totally unique membership program. The result is that your company will save money while increasing its marketing firepower A trilingual (i.e. English, French, Spanish) citizen of the world, Guillaume’s passion for marketing, global business vision and multi-industry experience fosters creativity and lateral thinking in the Marketing strategies that MedTech Momentum recommends to its clients. His professional experience and personal background give him a real world perspective and a practical approach that MedTech Momentum clients appreciate. He prides himself on being a long-term trusted advisor to the people he works with. Born in France, educated in Europe and in the United States, Guillaume holds an MBA from Arizona State University (i.e. Thunderbird) and an undergraduate business degree from Florida State University. Along with his passion for building Emotional Brands in the Medical space, Guillaume also loves Tennis, World Affairs and Art. He makes his home with his wife Gabriela, and their four kids, in beautiful Orlando, Florida. Please tell us why you created MedTech Momentum? The answer is simple. Initially, it was to help my friends in the MedTech industry build cost-effective, sustainable and scalable marketing engines driven by the power of the Internet and Social Media. I just wanted to share the new marketing gospel. The rest is history. I launched the company at the end of 2013, when it became obvious that the combined power of the Internet and Social Media had overtaken traditional channels of communication and that most decisions makers in Healthcare were confused about it. I knew that I could provide solutions if I created MedTech Momentum… so I put together a “dream” team and I did! Providing solutions to a complicated challenge is quite ambitious. What makes you believe that MedTech Momentum can deliver? Because we are the whole package! We combine a unique business model, an intimate knowledge of the MedTech industry, an unmatched expertise in Marketing in the Internet era, and the power of a synergistic creative team. On the business side, I have 25 years of experience as an executive and entrepreneur. I raised capital; worked with surgeons on developing new technologies, worked with the FDA to get them cleared, grew companies, branded them and sold a few. I know business and MedTech marketing from the inside. I often say, “I am you… I understand the world that you live in.” With this experience, we are in the ideal position to craft winning sales and marketing strategies that are aligned with business realities in the MedTech industry. Most marketing firms cannot make that promise. On the marketing side, I have embraced the Internet revolution from day one, and what a trip it has been. I have witnessed the world change first-hand, from my beginnings in 1988 with GE Medical, when the big deal was to have a fax machine, to the magical arrival of the Internet in 1995, followed by the start of the Social Media revolution in 2006. I have personally embraced the change, loving the fact that with Online Marketing, creativity is the elixir of growth, not capital. It is fun! It is about building relationships and brainpower, not simply about the size of your wallet – great news for small to mid-size businesses! Even though we provide creative services like agencies, we are much more! Actually, our motto is “we are not a marketing agency, but an extension of your Marketing department.” We have even made it part of our logo. We don’t charge per-project or per-hour like marketing agencies, we charge an all-inclusive monthly membership fee that gives you access to 100% of the services that we provide; both strategic and creative. No one offers that opportunity in the marketing world. Working with MedTech Momentum is like belonging to a gym. With a Gym membership, you can use all of the services of the club, whenever you want and as much as you want. Same thing here; with a MedTech Momentum membership, you can use all of our services whenever you want and as much as you want. Among others, our services include; Graphic Design, Website Development, Search Engine Optimization, Social Media, Copywriting, PR, Analytics and more. You just have to decide what marketing shape you want to be in; we’ll do the rest! The MedTech Momentum world is 100% different! First of all, MedTech is in our DNA. It is where we come from. No need to tell us about the market, the players, the trends; we know it already; same goes with most technologies. This simple aspect will save you a lot of time and headaches, and accelerate the process of producing the marketing tools that you need.