MEDIA SERVICES GROUP, INC.
PONTE VEDRA, FLORIDA

Bill Cate is the newest member of Media Services Group. Before joining our team he was with Sunbelt Media and Chapman Associates. He has over forty years experience in the broadcast industry with a background in station ownership, as well as 36 years of media brokerage. Cate has completed hundreds of appraisals of broadcast properties worth over a billion dollars, and has personally brokered and closed 167 transactions representing 237 radio and TV stations. He has testified in many court cases on valuations and his appraisals are considered to be a standard of the industry, used by many individual owners, banks, and broadcast groups, as well as the Internal Revenue Service. He manages the Little Rock, Arkansas, office. Mr. Cate has undergraduate degrees in Radio Journalism and Business. Greg Merrill manages the Salt Lake City office. He has been a media broker for over 30 years having represented sellers and buyers in more than 150 transactions. Specializing in the intermountain/northwest region of the country, he has sold more radio properties in that area than any other broker in the country. Additionally, he has acted as an expert witness in numerous court appearances and has served as court appointed receiver for radio stations in the region. He began his career in radio station management and ownership. Prior to joining Media Services Group, Mr. Merrill was an Associate Broker/Vice President of Chapman Associates for ten years. Mr. Merrill graduated from Utah State University with a B.S. in Business Administration/Economics and obtained a Master’s Degree in Communications (Broadcast) from Utah State University. He is a graduate of REI Engineering School and holds a 1st Class Radio-telephone license. Tom Birch brings 45+ years of media, media research and financial experience to Media Services Group, including his ownership of Lakes Media LLC since 2005 and 9 years of ownership of Opus Media Group in the 1990s. Lakes Media is a 9-station group serving southern Virginia and northern North Carolina. Opus holdings included market-leading clusters in Jackson, MS and Savannah, GA and stations in Monroe, LA and Fort Walton Beach, FL. Tom served as Chief Financial Officer of Simmons Market Research Bureau from 2001 to 2003, during which he significantly reduced operating expenses and arranged for a refinancing that enabled the company to avoid bankruptcy and find an acquirer, Experian, that paid a premium price to acquire the company in 2004. Best known as the founder/Chairman and CEO of Birch/Scarborough Research in the 1980s, Tom built a company that at its peak, employed more than 1,200 people nationwide and maintained sales offices in New York, Chicago, Los Angeles, Atlanta and Dallas. The company interviewed over 100,000 persons per month in 260 markets (including persons in all continental U.S. counties) and its client base included major radio broadcast groups such as Clear Channel (now iHeartRadio), CBS and ABC, leading national advertisers such as McDonalds, Anheuser-Busch and Delta Airlines, and major national advertising agencies such as BBDO, McCann-Erickson and Ogilvy & Mather. Birch/Scarborough Research was acquired by VNU (which subsequently acquired Nielsen) in 1989. As a startup and turnaround entrepreneur, Tom has written numerous business and financial plans and has raised millions of dollars in financing through venture capital and lender financing. Tom is a graduate of the School of Industrial and Labor Relations at Cornell University. Since joining Media Services Group and opening the Chicago office in 2008, Bob Heymann has bought or sold dozens of radio and TV stations for clients of the firm. Prior to joining Media Services Group, Mr. Heymann spent 24 years in the media brokerage business in Chicago where he successfully brokered various-sized radio and TV stations from coast to coast with a total aggregate value in excess of $500,000,000. A few of his record setting transactions include the sale of WNIB-FM (now WDRV) Chicago for $165,000,000, the sale of WPNT-FM (now WILV) Chicago for $75,000,000, and the sale of KOMA AM&FM Oklahoma City for $54,000,000. Among his other business enterprises, Mr. Heymann was co-founder and chairman of the nation’s first broadband cable system and chairman of the largest telecom information company partnered with Pacific Bell (now AT&T). Before starting his station brokerage business in 1984, Mr. Heymann managed KQAK-FM in San Francisco and previous to that, he held management positions and consulting relationships with some of the largest broadcasters in America including NBC and CBS. Mr. Heymann holds a B.S. Degree from the Kenan-Flagler School of Business at The University of North Carolina at Chapel Hill. Mr. Heymann did post graduate work at New York University’s Stern Graduate School of Business and later pursued an M.B.A. at the Kellogg Graduate School of Management at Northwestern University. Mr. Heymann became one of the youngest persons in U.S. history to be awarded a First Class Radio Telephone Operator License by the FCC after becoming interested in broadcasting at the age of 14. George Reed manages Media Services Group’s Florida office. He has been actively involved in the broadcasting industry since 1972. He joined Chapman Associates in 1987 as a radio and TV station broker/consultant, and co-founded Media Services Group in 1989. Mr. Reed’s practice includes station brokerage, valuations, investment banking, and workout restructuring consulting. He has served as an expert witness in State and Federal courts concerning station valuations, and as a court appointed Receiver. He owns and operates six stations and digital assets in Charlottesville, VA (Monticello Media). In addition, he owns a cell tower company (USAntenna, Inc.) with towers in Alabama, Georgia, and South Carolina. Bill Cate is the newest member of Media Services Group. Before joining our team he was with Sunbelt Media and Chapman Associates. He has over forty years experience in the broadcast industry with a background in station ownership, as well as 36 years of media brokerage. Cate has completed hundreds of appraisals of broadcast properties worth over a billion dollars, and has personally brokered and closed 167 transactions representing 237 radio and TV stations. He has testified in many court cases on valuations and his appraisals are considered to be a standard of the industry, used by many individual owners, banks, and broadcast groups, as well as the Internal Revenue Service. He manages the Little Rock, Arkansas, office. Mr. Cate has undergraduate degrees in Radio Journalism and Business.