MARTINELLI & COMPANY, LLC
BOCA RATON, FLORIDA

150 Years of Product Excellence We’ve been family-owned and operated since 1868, producing Gold Medal premium 100% juices from apples grown in the fertile Pajaro Valley in Watsonville, CA. Our products have been honored with more than fifty gold medals for excellence at state, national, and international expositions. The Martinelli’s Gold Medal® process begins with a blend of U.S. grown fresh apples of the finest varieties, including the flavorful Newtown Pippin, which helps us achieve the perfect balance of natural sweetness and tartness with no concentrates or additives. Our premium 100% juice is then flash-pasteurized, hot-filled into new bottles, capped and quickly cooled to retain the natural fresh apple flavor. Our Sparkling Cider and other sparkling 100% juices are carbonated, cold-filled, capped, then slowly pasteurized and cooled in the bottle. Both end-processes result in product purity and quality for extended shelf life without chemical preservatives. The most sophisticated quality control methods are applied at every step in Martinelli’s Gold Medal® process to ensure superior quality. The Unique Golden Apple bottle is created and advertised along with the slogan, “Drink your apple a day,” promoting a pure and wholesome product. The Third Street plant is expanded for the growing Coca-Cola franchise bottling and distribution business and sparkling apple juice in 12-ounce bottles production. These products are run on the same bottling line. The United States enters WWII. As American men are sent overseas, women enter the workforce. Martinelli’s employs women to help run the factory, and some of these women were relatives to the Martinelli family. Alice, pictured on left, the daughter of Stephen G. Martinelli, Jr., shown bottling quarts of apple juice. The National Apple Institute and U.S. Department of Agriculture conducted a survey of apple juice packed that year. S. Martinelli & Company was given the highest score and named, “the only consistently Grade A brand.” Stephen C. Martinelli graduates from UC Berkeley with a degree in Business Administration and serves as a Naval Air Intelligence Officer for three years before returning home to work in the family business. After the death of his mother, and the subsequent death of his father, Stephen C. Martinelli becomes president of the company. Non-alcoholic sparkling cider is introduced in the green 25.4oz champagne style bottle, which is still in use today. Stephen C. Martinelli celebrates the company’s centennial with his sons, Robert, age 6, and John, age 11. Production of hard cider is discontinued to make room for more profitable non-alcoholic sparkling cider production. Fourth generation S. John Martinelli joins the company after graduating from Stanford University with a degree in economics. Increased pressing capacity, a state of the art filtration system, and a high speed sparkling bottling line are installed to quadruple production capacity and keep up with growing demand for S. Martinelli’s gold medal juice products. The 285,000 square foot former Green Giant frozen food plant on West Beach Street is acquired, allowing the company’s warehousing and shipping operations to be consolidated. A small sparkling cider line was assembled with used equipment to help build the business volume up in anticipation of the next major expansion. Apple-Grape is introduced to the sparkling apple juice product line. S. John Martinelli becomes president of the Company. Fire destroys the Apple Growers cold storage. Martinelli’s lost millions of dollars worth of apples and finished product. In need of storage following the fire, the company acquires the former Birds Eye Frozen Foods plant on Harvest Drive and a new line of products are introduced, including Classic Lemonade, Prickly Passion Lemonade, and Blood Orange. Gun Ruder joins S. Martinelli & Company as Vice President and CFO. S. Martinelli & Company opens a company store on Harvest Drive, offering a tasting bar and company history museum to visitors. S. Martinelli & Company plants their first company-owned apple orchards in response to growing demand of flavorful, Martinelli’s brand organic blends. Since 1868, our company has been located in Watsonville, CA, where our three facilities span over 600,000 square feet on 30 acres. Covering over 410,000 sq. ft., our West Beach Street facility has become the heartbeat of our production functions, with Operations and Engineering administration guiding apple pressing and three bottling lines. The facility will be expanded even more in the next few years. Our 200,000 sq. ft. facility on Harvest Drive serves many functions including our Sales, Marketing, Warehousing and Shipping departments. It is also home to our new Company Store and Visitor Center. The Company Store features a museum, tasting room, wide range of Martinelli’s juice products, apparel, and souvenirs. Opened in 2015, the Martinelli’s Company Store invites visitors to sample a variety of Martinelli’s products, learn more about the history of Martinelli’s, purchase products by the case, and more! © S. Martinelli & Company.