MARKETING PERFORMANCE GROUP, INC.
DELRAY BEACH, FLORIDA

Marketing Performance Group, Inc. (MPG) is a strategic marketing services firm headquartered in Delray Beach, Florida, with a dedicated focus on maximizing advertising ROI for their clients. With over 25 years of combined agency and client-side experience, MPG offers tailored media planning and buying solutions designed to enhance business profitability regardless of budget size or campaign goals. The founders, Cindy and Brad Kurtz, bring their extensive background from Procter & Gamble into the company's structure, which emphasizes an analytic and strategic approach inherited from their experiences in consumer packaged goods marketing. The core competency of MPG lies in media buying—an area where they distinguish themselves through exceptional expertise and a comprehensive suite of services that include TV campaigns, internet sales growth via strategic search and website campaigns, as well as multi-channel direct-response programs. The company prides itself on not just meeting client needs but surpassing them by meticulously measuring performance to ensure cost-effectiveness and improved results. MPG is proactive about its media capabilities, having managed local advertising in over 400 U.S. cities across various traditional media channels like television, radio, newspapers, and outdoor ads. This robust experience allows them to leverage a diversity of methods such as fixed placement and per-inquiry basis purchasing, which enhances their ability to negotiate significantly reduced media costs and improved campaign efficiency. MPG operates with a skilled team capable of supporting a wide spectrum of client marketing needs from enhancing traditional media buying strategies to expanding digital marketing plans and designing cutting-edge websites. Their dedication to creating bespoke strategic platforms for each project or campaign means clients receive personalized solutions that align closely with their unique business objectives and models. With an array of service areas including web development, design, search marketing, and comprehensive media planning, MPG demonstrates a strong commitment to using innovative online strategies alongside traditional approaches. This adaptability is further supported by in-house teams comprising senior professionals who are not only technically adept but continuously educated on leading-edge practices in their respective fields. MPG stands out because of its blend of diverse professional backgrounds that span both client-side and agency experiences, providing them with unique insights into developing strategies that effectively support clients' broader business goals. The firm's track record is bolstered by positive client feedback pointing to key differentiators like sound strategy development, creative media utilization for maximized results, effective cost management through skilled negotiations, and a deeply ingrained culture of accountability. Overall, Marketing Performance Group's extensive industry experience serves a broad range of sectors, enabling them to offer nuanced insights that drive tangible business success. With a commitment to in-house execution by passionate professionals, MPG assures clients of their dedication not only to meeting but exceeding marketing performance expectations.