MARKETING PERFORMANCE GROUP, INC.
DELRAY BEACH, FLORIDA

Whether their budget is $10,000 per month or $1,000,000 per month … whether their plan is to broaden brand awareness and build sales through a TV campaign, boost Internet sales with an effective website and search marketing campaign, or generate cost effective sales leads through a multi-channel direct-response program, each of these clients wants to maximize their "advertising ROI" … and they are looking for measurable results. At Marketing Performance Group, our goal is do just that …. to increase our clients' profitability by maximizing the return on their advertising investment. One of the unique characteristics of Media Placement Group is its client-side perspective. MPG's founders, Cindy and Brad Kurtz, started their marketing careers on the "client side" … at one of the premier marketing companies in the nation, Procter & Gamble. They brought their years of product management and consumer packaged goods experience to Marketing Performance Group … and have instilled their analytic approach to brand management into the culture at MPG. Click on the links below for more information about the company's founders. MPG's philosophy is simple. To us at MPG, it's all about improving our clients' advertising ROI. Our commitment is to improving each element of our clients' advertising budget to help our clients reach more of their target customers without having to spend more money. That's why we carefully measure everything and assume nothing. And, we're always looking to identify ways to continue to improve media effectiveness, lower costs and generate even better results Unlike many advertising agencies, where media buying is only one small part of what's offered, at Marketing Performance Group, it's the core of what we do. It's where our truly unique expertise lies. To discover the impact Marketing Performance Group can have on your traditional media and internet marketing campaigns, contact us online or give us a call today at 561.988.2181. We look forward to working with you! With over 25 years of agency and client-side experience, As well as a refreshing sense of accountability for results, Marketing Performance Group has the skilled team that can better support a wide range of your marketing needs. Whether you are looking to improve the way you are buying your media, trying to expand the breadth of your Internet marketing plans, or merely needing to update your company's website, MPG will assign a team of professionals with the specific skill set to cost effectively accomplish your goals. From experience, we know the first step in planning and executing any marketing campaign is developing a sound strategy. Marketing Performance Group creates this strategic platform based on your overall business objectives, your unique business model and the specific goals for each project or campaign. Our media planning and buying staff has years of experience at both large agencies and at large client companies. They have experience designing and executing media plans on a national, regional and local basis. In fact, over the past several years, MPG has purchased local advertising in over 400 different cities across the U.S. MPG planners and buyers have experience in all forms of traditional media … television, radio, newspaper, outdoor, and other "away-from-home" media channels. In addition, because our clientele is so diverse, we are constantly being called upon to buy broadcast media in a variety of methods --- fixed placement, direct response, and on a per-inquiry basis. The members of our media team have the negotiating skills to dramatically reduce your traditional media costs and improve the efficiency of the buys. Over the years, Marketing Performance Group has worked with clients in a broad range of industries. These categories include: Why choose Marketing Performance Group? If you're reading this page, you're probably considering what Marketing Performance Group would bring to your marketing effort that could improve your business results. It's an important question; in fact, it's the critical question. Since nearly every agency you might consider engaging would each promise you the same thing --- better results --- it ultimately comes down to answering the question of what makes MPG so different from the other agencies that we are more likely to deliver those improved results. We like to answer this question with the feedback we've received from our clients. When we have asked clients what they think makes the relationship more effective and more productive, they usually cite one of the following five areas that make Marketing Performance Group somewhat unique among the agencies with whom they have worked. The members of the MPG team have backgrounds which cover a broad range of both agency and client-side experience. Our founders bring their Fortune 100 packaged goods marketing and product management experience. They understand the importance of developing a sound strategy that fully supports each client's business goals. Our media planners and buyers have years of experience creating and executing large local and national media campaigns. They have the creativity to utilize media in unique ways that maximize results … and they have the negotiating skills to dramatically reduce media costs. Our web developers and designers have the creative, technical and analytical skills necessary to create and manage engaging and effective websites. They stay up-to-speed on leading edge techniques and best practices for effective website design, user experience and functionality. And, our search marketers bring years of search marketing experience managing multi-million dollar search campaigns. When it comes to executing the plans, we don't farm the work out to other companies that may not share our passion for your results. We do the work in house ... with an experienced account team which brings the specific skill sets necessary to support your business needs.