MARKET ENGINUITY, INC.
PHOENIX, AZ

Market Enginuity, Inc., headquartered in Phoenix, Arizona, is a prominent player in the field of corporate sponsorship for public radio stations. Incorporated on February 27, 2013, with its business filings under Florida's state jurisdiction, it boasts an extensive history of significantly increasing revenue for prestigious media outlets through expert market understanding and strategic training initiatives. Market Enginuity has successfully represented and driven remarkable growth at KCRW, WUWM, and KUT (alongside KUTX), among others. The company is lauded for its results-oriented approach—reputedly elevating the corporate sponsorship strategies of partners like KCRW by implementing targeted sales operations, recruiting skilled representatives, and deploying a robust Performance Management System that fueled 7.8% growth in just twelve months starting January 2011. Despite facing stiff competition from other NPR stations and adverse market changes, Market Enginuity consistently surpassed corporate sponsorship revenue goals. At WUWM, their strategic recruitment and restructuring efforts culminated in significant annual revenue increases with a marked 54% quarterly growth by Q4 following the new team establishment in January 2014. This performance momentum extended to KUT after engaging Market Enginuity’s services, where they oversaw continuous revenue enhancements over the years through effective category and major account initiatives. Notably, in its inaugural year managing sponsorship sales for KUTX (AAA music), Market Enginuity doubled initial financial targets. The expertise of officers like James M Taszarek, serving as both Director and President, alongside Treasurer Bryan Neff, underscores the leadership's commitment to excellence and innovation within the industry. Their efforts in driving market-specific strategies have earned them acknowledgment from clients who commend the impactful training programs and strategic insights provided by Market Enginuity, ensuring its continued reputation for fostering high-performance sponsorship departments. More information about their services is available at their official website: marketenginuity.com.