MARKET ENGINUITY, INC.
PHOENIX, AZ

“Market Enginuity upped our game with corporate sponsors. Revenue is up dramatically through extensive training and an understanding of the market. Our team continually performs at a high level and demonstrates a deep awareness of public media values. Not a day has gone by when I have regretted our relationship with Market Enginuity. I only wish we had signed on earlier.” “Our Market Enginuity staff is well-trained, highly motivated and results-oriented. Market Enginuity began representing KCRW in January 2011 and implemented changes that led to 7.8% growth in the first 12 months: hiring a new manager, recruiting three corporate sponsorship representatives, and enacting our Performance Management System. Corporate sponsorship revenue has grown each subsequent year in spite of market broadcast revenue declines, significant competition from another NPR station, and sharp declines in national revenue. Calendar 2015 annual revenue was $3.0 million above when we began representation. Market Enginuity began representing WUWM in Milwaukee in July 2013. Needing to rebuild the corporate sponsorship department, we focused on recruitment, sales operations and strong strategies to take to market. Recruiting was a challenge, and it took us until January 2014 to get the right team in place with hires of a manager and three corporate sponsorship representatives. While recruiting, we implemented our Performance Management System, upgraded the station’s traffic system, restructured sales operations, crafted sales initiatives, and created new marketing materials. The corporate sponsorship team hit the ground running, with category, major account and proposal initiatives resulting in 6% growth in Q3 and 54% growth in Q4. Directing consistent focus on impactful sales initiatives, including a rollout of digital products, achieved 36% growth over a two-year period from initial representation. When their sole representative left in the fall of 2002, KUT selected Market Enginuity to represent local sponsorship sales. Revenue was $900,000 in 2002, and grew 5.6% in FY 2003 while we hired two new corporate sponsorship representatives and a manager, installed needed systems and processes, and provided key training. FY 2004 saw 47% growth, followed by over 50% increase in FY 2005. Steady growth continued over the years. In FY 2013, KUT split its dual format into two stations: KUT, dedicated to news and information, and KUTX, devoted to AAA music. Leveraging the established KUT music brand, we more than doubled our first-year KUTX target budget of $216,000, finishing over $500,000. In FY 2015, KUT and KUTX achieved $4.7 million in total corporate sponsorship revenue. KUT continues to be one of the highest performing public radio corporate sponsorship departments in the country, with conversion ratios in the 90th percentile. “Market Enginuity upped our game with corporate sponsors. Revenue is up dramatically through extensive training and an understanding of the market. Our team continually performs at a high level and demonstrates a deep awareness of public media values. Not a day has gone by when I have regretted our relationship with Market Enginuity. I only wish we had signed on earlier.” “Our Market Enginuity staff is well-trained, highly motivated and results-oriented. Market Enginuity began representing KCRW in January 2011 and implemented changes that led to 7.8% growth in the first 12 months: hiring a new manager, recruiting three corporate sponsorship representatives, and enacting our Performance Management System. Corporate sponsorship revenue has grown each subsequent year in spite of market broadcast revenue declines, significant competition from another NPR station, and sharp declines in national revenue. Calendar 2015 annual revenue was $3.0 million above when we began representation. Market Enginuity began representing WUWM in Milwaukee in July 2013. Needing to rebuild the corporate sponsorship department, we focused on recruitment, sales operations and strong strategies to take to market. Recruiting was a challenge, and it took us until January 2014 to get the right team in place with hires of a manager and three corporate sponsorship representatives. While recruiting, we implemented our Performance Management System, upgraded the station’s traffic system, restructured sales operations, crafted sales initiatives, and created new marketing materials. The corporate sponsorship team hit the ground running, with category, major account and proposal initiatives resulting in 6% growth in Q3 and 54% growth in Q4. Directing consistent focus on impactful sales initiatives, including a rollout of digital products, achieved 36% growth over a two-year period from initial representation. When their sole representative left in the fall of 2002, KUT selected Market Enginuity to represent local sponsorship sales. Revenue was $900,000 in 2002, and grew 5.6% in FY 2003 while we hired two new corporate sponsorship representatives and a manager, installed needed systems and processes, and provided key training. FY 2004 saw 47% growth, followed by over 50% increase in FY 2005. Steady growth continued over the years. In FY 2013, KUT split its dual format into two stations: KUT, dedicated to news and information, and KUTX, devoted to AAA music. Leveraging the established KUT music brand, we more than doubled our first-year KUTX target budget of $216,000, finishing over $500,000. In FY 2015, KUT and KUTX achieved $4.7 million in total corporate sponsorship revenue. KUT continues to be one of the highest performing public radio corporate sponsorship departments in the country, with conversion ratios in the 90th percentile. “Market Enginuity upped our game with corporate sponsors. Revenue is up dramatically through extensive training and an understanding of the market. Our team continually performs at a high level and demonstrates a deep awareness of public media values. Not a day has gone by when I have regretted our relationship with Market Enginuity. I only wish we had signed on earlier.”