LUVU BRANDS, INC.
ATLANTA, GA

LUVU BRANDS, INC., founded on February 25, 1999, in Florida with company number P99000018914, is an active enterprise based at 2745 BANKERS INDUSTRIAL DRIVE, Atlanta, GA. Although legally operating out of Florida, its business operations center around the vibrant city of Atlanta. The company, formerly known as LIBERATOR, INC., now shines as a leader in both the sexual wellness and eco-friendly furniture spaces through its two standout brands: Liberator® and Jaxx®. Liberator®, acclaimed on a global scale for its inventive approach to sensual enhancement, crafts Bedroom Adventure Gear aimed at enriching romantic connections. With tools designed to spark creativity and deepen sensory experiences, the brand’s mission is clear: make love more expressive and satisfying for people of all ages and physical challenges. Simultaneously, Jaxx® brings eco-consciousness front and center with a lineup of foam-based furniture options that include bean bags, sofas, outdoor seating, and even pool floats. Each product boasts environmentally conscious features such as vacuum compression techniques to minimize carbon footprints and up-cycled materials in their bean bags. Beyond adults’ lounging solutions, Jaxx also offers unique products for children's homes and schools. Luvu Brands is pushing the envelope in reaching wider audiences with its presence on major retail platforms like Target.com and Walgreens.com. The company recently made a strategic move to reinstate itself under record number 593581576 as of November 6, 2024. Leading the charge are key figures Louis S. Friedman as President and Leslie Vogelman as Treasurer.