LOTLINX, INC.
PETERBOROUGH, NH

LOTLINX, INC. is an innovative automotive/AI company headquartered in Peterborough, New Hampshire. Established on February 3, 2015, the company was founded by Len Short, Robert Vucic, and Jason Knight with a mission to sell more cars faster by reducing intermediary layers between car dealers and shoppers. LOTLINX's core offering is its Inventory Marketing Platform, which focuses on merchandising inventory at a Vehicle Identification Number (VIN) level through various channels including third-party listings, ad placements, social media marketing, search engine marketing, and retargeting strategies. The concept of LotLinx emerged from the founders' vision to create a direct connection between car dealers and in-market buyers by eliminating unnecessary middlemen. Originally named Chug.net, it evolved into an efficient platform that brings cars directly to potential buyers by leveraging advanced technology such as machine learning. This approach helps dealers target specific shopper profiles and drive sales more effectively. Since its inception in 2012, LOTLINX has experienced rapid growth and expanded its client base significantly. The company now serves thousands of dealerships, including several from the Nation's Top 100 Auto Groups. In addition to direct partnerships with auto dealers, LOTLINX collaborates with original equipment manufacturers (OEMs) and participates in co-op programs. Standing out for its transparency and cost-effective structure, LOTLINX employs a pricing model based on a cost per unique shopper, which provides dealers access to actionable data regarding return on investment. This approach reinforces the company's commitment to empowering automotive professionals with powerful digital marketing tools that adapt to future trends. LOTLINX prides itself on an adept leadership team comprising esteemed individuals such as Len Short, Douglas Schrier D, and Jim Riesenbach on its board of directors. With a robust infrastructure supporting continuous innovation in the automotive sales industry, LOTLINX remains dedicated to enhancing the dealership experience by simplifying digital marketing strategies for maximal impact.