LENDING TREE, LLC
CHARLOTTE, NC

LendingTree, Inc., originally known as Tree.com, is a prominent online loan marketplace facilitating connection between consumers and various lenders. Established in Florida on January 13, 2005, with its headquarters at 1415 Vantage Park Drive, Suite 700, Charlotte, NC, the company specializes in delivering customized loan offers to consumers without affecting their credit scores. LendingTree allows applicants to receive up to five tailored loan offers within minutes, enabling them to compare and select the best deal. The lender network includes options for mortgages, auto loans, small business loans, personal loans, and more. The company has evolved significantly over time by rebranding to better align with its strategic direction and expanding services beyond just mortgage lending. This expansion included launching a marketplace for comparison shopping on small business loans and introducing LendingTree Education alongside Home Pros—a service connecting consumers with local home improvement contractors. Additionally, in 2021, Discover acquired LendingTree's mortgage segment for $45.9 million to bolster its own lending services. This strategic pivot allowed LendingTree to concentrate more on serving as a comprehensive loan comparison platform across various financial products. The platform serves not only individuals but also business entities seeking appropriate lending solutions by utilizing time-tested marketing strategies and maintaining strict adherence to quality. Operating from Leon County, FL, with an official domicile in Delaware, LendingTree maintains transparency through ongoing corporate events logged at the Florida State Division of Corporations. The company's commitment to empowering consumers to make informed financial decisions underscores its status as a leading resource in real estate financing and broader financial advice. Officers like Douglas Lebda have played pivotal roles in steering this growth as President.