LASALLE INVESTMENTS, LLC
CLERMONT, FLORIDA

Pioneering the Personal Business Model About Us – Our Company History About Us – Our Company History Our Company History LaSalle was created in 1984 with the idea that clients would be better served with a fee-based service approach instead of a commission based service approach. With a fee-based business model, instead of depending heavily on mutual fund companies, managing individual stock portfolios for clients became a possibility. Starting in 1984, just as Chalres Schwab & Co. was building their discount brokerage model and Vanguard and Fidelity were ramping up, the Principals of LaSalle started investigating becoming fiduciaries for their clients. What they found was Wisconsin had not yet issued licenses to small, non institutional Advisors, but with their help, we moved forward creating the first non-Institutional Advisor Firm in Wisconsin. We chose to use Charles Schwab as the custodian for our client’s capital. # 2 – Pioneering the Personal Client Business Model: Brokers are transaction oriented firms. They survive on commission and are always looking for new sales opportunities. Advisors, like LaSalle, are relationship managers. While no longer dependent on commissions, we could now focus on managing our client’s needs in a turbulent world. This business model required an emphasis on regular monitoring of accounts. With the emergence of the IBM PC and the assistance of a unique programmer, we were able to develop reporting software that stayed relevant for more than 20 years. Using the same long term, customer focused model that we developed more than 30 years ago, we continue to manage accounts for clients who have spent the past 25 years evolving with us. The firms practice utilized a team approach to servicing since so many different components are required to address our responsibility. We manage the report generation which addresses performance and client reporting, overall operation coordination is handed by a single person coordinating all the activities of client meetings, reporting and trading. Financial Planning is completed by a specialist who completes the meetings and data gathering and the Account Executive meets with clients, participates in Investment Committee and keeps the team moving as a unit. The company has two offices and using teleconference tools is on the cusp of becoming a part of our operational mode. The future where clients can use i-pad’s or simple face-to-face devices to meet with us electronically and still allow the face to face interaction of meetings and allow various participants to contribute while being locate elsewhere. The future of our industry is to link multiple staff members via the Cloud so they have access to research, client data and status of accounts where-ever they are. Our industry is specialized and having staff in Tucson and the Home office can allow everyone to see the same data and have the same access. After this step, we will be looking to incorporate video conferencing with clients so the drive into our offices can be eliminated and multiple different team members or outside providers can also be brought into the meeting via the internet video conference. At LaSalle, we recognize that great customer service starts with access to your service team. By utilizing some of the best software available, we are able to keep each member of your team apprised to the status of your accounts. This team approach to service helps to ensure that someone is always available to answer your questions and service your accounts. Your Account Executive is a Partner in the firm and your team’s leader. The Account Executive with oversee your account, conduct regular meetings with you and will be available for investment advice as needed. At LaSalle, we believe that EVERY client deserves the same superior level of customer service. We utilize both portfolio performance and customer relationship software to ensure that every task for our clients is consistently and efficiently executed each and every time. With our expansion to the Tuscon, AZ area, we are also capitalizing on the benefits and security of cloud computing. LaSalle maintains three separate stock portfolio totaling approximately 60 individual companies. Each quarter, we review outside research and participate in Corporate Earnings conference calls hosted by the companies within the LaSalle portfolios. The Investment Advisory Committee then makes a determination to either buy, sell or hold each stock in the portfolios. If it is determined that a company should be removed from the LaSalle portfolio, the Committee also makes a determination as to what company to replace it with. Our lead person on a client account is the Account Executive who oversees and is the primary responsible member of the team. But trading, reporting systems, client workload tracking and financial planning are handled by different members. The research is overseen by a separate committee and principals located outside of the office. The result is that no one individual handles clients as done in brokerage firms but a collective team which ensures that clients get to know and rely on more than one person. The company uses a computer work flow system called Client-track which will be eventual moved to the cloud. This system allows for all activity, telephone calls, meeting notes, trades and reporting to be logged into a clients account tracking. What research is of interest to which clients, what communications were sent and what needs to be done at a future date and that task put into the calendar. The future of our industry is to link multiple staff members via the Cloud so they have access to research, client data and status of accounts where-ever they are. Our industry is specialized and having staff in Tucson and the Home office can allow everyone to see the same data and have the same access. After this step, we will be looking to incorporate video conferencing with clients so the drive into our offices can be eliminated and multiple different team members or outside providers can also be brought into the meeting via the internet video conference.