LARSON BOHRA LLC
BOYNTON BEACH, FLORIDA

Marketing decisions should be founded in analytics and have a measurable outcome. Yet, scientific methods are far from the norm. Marketing strategies are still widely developed instinctively as though they are something intuitively divined. Even marketing research driven decisions are often based on questionable methodologies and made with less than acceptable levels of confidence. With Larson Bohra, our decisions or recommendations are based on verifiable statistical findings. We don’t divine or intuit anything. We remove the words “assume” and “believe” from your vocabulary. Successful brands know what they stand for and have an understanding of where they fit into the culture at large. It’s no longer just about making a good product and the sales will follow. This is especially true with women. Women expect companies to make good products, but they expect more. Brands that have defined a clear, unique and relevant purpose and make that purpose a consistent focus of their marketing with women can outdo higher spending competitors. We can help you define this purpose. Writers, artists, technologists, editors and thinkers all come together here. Sometimes their ideas are big and bold, sometimes they are subtle and nimble, but they must always be inspired. Making something, relevant, fun, joyful and emotional is the job of the creative. These folks are a little different. They think differently and look at the world in unique ways. But then again, what epic idea ever came from looking at things the same old way. Computers, smartphones, tablets, smart TVs and of course wearable technologies, the digital world has opened up unprecedented new ways to reach out and connect. With our understanding of data utilization, creative development and technology implementation, we have the know-how to develop targeted and influential multi-channel programs that connect women with your brand experience, product or service through digital, social, mobile and eCommerce. To be an effective brand you must be part of the social conversation. Our storytellers, digital strategists, content developers and relationship experts will help you manage your story. The new economy is the economy of social influence and we offer a full range of solutions and ideas to make you a positive part of the social dialogue. Who We Are A women-owned corporation, the management team of Larson Bohra have spent a significant number of years working with Fortune 1000 companies using data and analytics to market everything from pineapples to healthcare to computers. Having become older and wiser, we decided to focus our efforts on marketing to the most powerful consumer force there is today. Women. Why? Because we don’t feel it’s being done as well as it can be. We know what it’s like to juggle a constant mix of self, family and career decisions at the same time. We know what it’s like to spend hours doing due-diligence before making purchase decisions on everything from business trips to financial services, to applesauce and diapers. And at every chapter in our lives, those choices are influenced by where we’re at. 25 and single, 25 and married with children, 45 and a single parent or 45 and an empty nester, we’re all at different stages that make us far from homogenous. Unfortunately, many companies don’t realize this and talk to women as if the their only differentiators are age and income. They are not. So we decided to offer a more effective approach. Using proprietary data and analytics, our clients can delve into women’s mindsets to uncover credible and relevant brand and product messages during different life stages. An approach that will allow our clients to stop marketing to women as a “niche,” and instead, recognize their choice attributes and purchase drivers no matter what life stage we’re in. After all, women are spending over $150 billion annually… so what’s important to them should be properly recognized, shouldn’t it? We think so. Marketing decisions should be founded in analytics and have a measurable outcome. Yet, scientific methods are far from the norm. Marketing strategies are still widely developed instinctively as though they are something intuitively divined. Even marketing research driven decisions are often based on questionable methodologies and made with less than acceptable levels of confidence. With Larson Bohra, our decisions or recommendations are based on verifiable statistical findings. We don’t divine or intuit anything. We remove the words “assume” and “believe” from your vocabulary. Successful brands know what they stand for and have an understanding of where they fit into the culture at large. It’s no longer just about making a good product and the sales will follow. This is especially true with women. Women expect companies to make good products, but they expect more. Brands that have defined a clear, unique and relevant purpose and make that purpose a consistent focus of their marketing with women can outdo higher spending competitors. We can help you define this purpose. Writers, artists, technologists, editors and thinkers all come together here. Sometimes their ideas are big and bold, sometimes they are subtle and nimble, but they must always be inspired. Making something, relevant, fun, joyful and emotional is the job of the creative. These folks are a little different. They think differently and look at the world in unique ways. But then again, what epic idea ever came from looking at things the same old way. Computers, smartphones, tablets, smart TVs and of course wearable technologies, the digital world has opened up unprecedented new ways to reach out and connect. With our understanding of data utilization, creative development and technology implementation, we have the know-how to develop targeted and influential multi-channel programs that connect women with your brand experience, product or service through digital, social, mobile and eCommerce.