KUPFERMAN LLC
BOCA RATON, FLORIDA

About Mark Kupferman Mark Kupferman is Vice President of Insights & Interactive Marketing for Six Flags based at the Dallas/Ft. Worth corporate headquarters. He is responsible for CRM, web sites, email marketing, loyalty programs, social media and consumer research. Previously he was Senior Director of Consumer Insights for Universal Orlando Resort in Orlando, Florida where he oversaw a team of researchers, analysts and interviewers in a quest to improve the company’s understanding of what our guests want and the best way we can deliver it to them in the way they want it. Mark joined Universal in November, 2006 after serving as vice president of Research & Internet Marketing for Paramount Parks. His education includes a BS from Northeastern University, an MFA from Yale University and an MBA from Wake Forest University. Mark grew up in Newton, Massachusetts. He has lived in Boston, San Diego, Atlanta, New Haven (CT), Winston-Salem (NC), Charlotte (NC) and now Orlando, Florida. Mark is married to Elizabeth Kupferman, and they live in the Dr. Phillips area just minutes from Walt Disney World, SeaWorld, and Universal Orlando. Kupferman.com is literally a weblog — a collection of interesting links and articles that I’ve come across that are worth sharing on a variety of topics that interest me. It has served other purposes in the past (I’ve had something or other at this domain since 1997). This blog does not accept any advertising. I will not link to your site, and I will not post any comments that include a link. I will not review your product, or post an article that you prepare for me. I am not interested in having you help my site rank better on keywords, and I don’t care how hard you had to search to get to my site. I do not want you to improve my site design, and I don’t need you to help my site make more money. Fahad Muhammed has written an interesting research driven exploration of whether or not it has a negative impact on your landing page conversions if you include your site’s regular navigation on the page. He provides results of four different tests which appear to prove that your primary conversion goal will be compromised if you make…