KEY HABITS, LLC
ORLANDO, FLORIDA

Key Habits, LLC is a business entity in Orlando, Florida, operating as a subsidiary under Sideline Sports (www.sidelinesports.com). This company excels in providing quality management services for professional sports clubs and athletic coaches. Drawing on extensive experience, Key Habits collaborates with top-tier professional teams including those in the NBA, NFL, and English Premier League. With a philosophy that resonates across both individual and corporate performance enhancement, Key Habits offers tailored mental training programs aimed at augmenting personal goal management skills and emotional intelligence. The company's approach is applicable to a wide spectrum of individuals—from athletes and sports coaches to managers and employees—focusing on nurturing competencies in work and play environments. Founded by Brynjar Karl in 2012, Key Habits extends the groundwork laid by Sideline Sports (established by Brynjar in 1999) which specializes in quality management for sports teams. His notable background includes a tenure with the Icelandic national basketball team and psychological studies under scholarship at UAM in the United States. Leveraging this expertise, Key Habits has effectively engaged with corporate entities like Alcoa, Actavis, KPMG, Skeljungur, Arion Bank, among others. The company's methodology emphasizes personal goal management—a foundational aspect of their mental training regimen that encompasses setting clear objectives and strategic action planning. These techniques bolster self-awareness, emotional regulation, motivation, and social skills—all pivotal elements for amplifying an individual’s emotional intelligence. Key Habits' initiatives aim at enhancing both personal and communal performance in physical and spiritual domains. Currently registered as a Florida company with the status documented under Florida Models—Key Habits was incorporated on January 4, 2012, with its operations based out of 55 E. Pine Street, Orlando, FL 32801. It is duly managed by Brynjar K Sigurdsson and Gudbrandur A Thorkelsson serving as managers. Further information can be found on their website at keyhabits.com.